Connect Adobe Advertising Cloud to Periscope Data for Unbiased Marketing Insights

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive ad management platform that helps large enterprises streamline their advertising campaigns across various channels. By utilizing advanced targeting, optimization, and automation features, companies can effectively reach their target audience, maximize ROI, and drive growth. Adobe Advertising Cloud enables businesses to gain valuable insights into their marketing performance and make smarter, data-driven decisions.

What is Periscope Data?

Periscope Data is a powerful BI and data visualization platform that empowers enterprises to analyze, visualize, and share insights from their data. The platform offers a wide range of capabilities, including custom reporting, advanced analytics, and data warehousing. With Periscope Data, businesses can easily transform raw data into actionable insights, helping them make informed decisions, optimize processes, and drive growth.

Connecting Adobe Advertising Cloud to Periscope Data

Connecting Adobe Advertising Cloud to Periscope Data can be achieved through the following steps:

  • Export data from Adobe Advertising Cloud: Ensure that the data you want to analyze and visualize in Periscope Data is available and up-to-date in Adobe Advertising Cloud.
  • Prepare the data for import: Clean, format, and organize the data to ensure compatibility with Periscope Data.
  • Choose a data connector: Select a suitable data connector to facilitate the transfer of data between Adobe Advertising Cloud and Periscope Data. Some options include custom-built connectors, third-party tools, or APIs.
  • Import data into Periscope Data: Utilize the chosen data connector to import the prepared data from Adobe Advertising Cloud into Periscope Data.
  • Create visualizations and reports: Once the data is imported, utilize Periscope Data's rich set of visualization tools to create custom reports and dashboards.
  • Automate and schedule data updates: To ensure that your visualizations and reports are always up-to-date, set up automation and scheduling for data updates.
  • Opt for an easier alternative: Instead of using various tools and methods to connect Adobe Advertising Cloud to Periscope Data, consider using a comprehensive solution like Improvado that simplifies and streamlines the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Periscope Data with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Periscope Data due to its wide range of features and capabilities. With Improvado, you can easily extract, transform, and load data from Adobe Advertising Cloud into Periscope Data without the need for any coding or technical expertise. The platform offers a comprehensive list of metrics and dimensions that can be automatically extracted from Adobe Advertising Cloud, ensuring that you have all the data you need for accurate analysis and reporting.

Furthermore, Improvado's robust data transformation features allow you to customize data according to your specific needs and requirements, making it easier to integrate and visualize data from Adobe Advertising Cloud within Periscope Data. Additionally, Improvado's exceptional customer support ensures that any issues are promptly resolved, allowing you to focus on deriving insights and driving growth.

Summary of connection Adobe Advertising Cloud to Periscope Data

In summary, connecting Adobe Advertising Cloud and Periscope Data is a crucial step for businesses looking to optimize their marketing efforts and drive growth. By utilizing a powerful solution like Improvado, enterprises can easily centralize marketing and sales data, process large volumes of information, and create custom, scalable visualizations. With its high-quality customer support, advanced customization features, and ability to handle large data volumes, Improvado is the ideal choice for enterprises looking to seamlessly integrate Adobe Advertising Cloud with Periscope Data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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