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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive, data-driven advertising management platform that helps enterprise companies optimize their digital advertising efforts. By consolidating ad buying and management across multiple channels, Adobe Advertising Cloud enables businesses to maximize their return on investment, improve targeting, and streamline campaign management. Some benefits of using Adobe Advertising Cloud include increased efficiency, better decision-making, and enhanced audience engagement.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool that enables enterprise companies to transform raw data into actionable insights. With its user-friendly interface, powerful data analytics capabilities, and seamless integration with various data sources, Power BI helps businesses make data-driven decisions, monitor key performance indicators (KPIs), and optimize their operations. Some benefits of using Power BI include improved decision-making, enhanced collaboration, and increased data accessibility.

Connecting Adobe Advertising Cloud to Power BI

Connecting Adobe Advertising Cloud to Power BI can be accomplished using several methods. Here are some ways to do it:

  • Using the native Adobe Advertising Cloud connector in Power BI: Power BI offers a built-in connector for Adobe Advertising Cloud, allowing users to easily connect and visualize Adobe Advertising Cloud data within the Power BI dashboard.
  • Using an API: By leveraging Adobe Advertising Cloud's API, you can create a custom data connector to import data from Adobe Advertising Cloud to Power BI. This method requires programming knowledge and can be time-consuming to set up and maintain.
  • Using an ETL tool: Extract, Transform, Load (ETL) tools can help you automate the process of importing data from Adobe Advertising Cloud to Power BI. These tools can extract data from Adobe Advertising Cloud, transform it into a compatible format, and load it into Power BI.
  • Utilizing Improvado: Improvado is an advanced marketing analytics platform that can simplify the process of connecting Adobe Advertising Cloud to Power BI. With its complete data pipeline, Improvado offers a one-stop solution for data extraction, transformation, normalization, and visualization, making it an ideal choice for businesses that want a seamless and efficient way to integrate their marketing data sources with their BI/visualization platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Power BI with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Power BI due to its unique features and benefits. With Improvado, you can easily extract data from Adobe Advertising Cloud, transform and normalize it, and load it into Power BI. The platform supports a wide variety of metrics and dimensions, allowing you to access the most relevant data for your specific business needs. Improvado's data connector for Power BI Adobe Advertising Cloud is built to handle large volumes of data, ensuring that your marketing and sales data is centralized and easily accessible.

Moreover, Improvado offers a high level of customization, enabling you to tailor your data connections and visualizations to suit your unique requirements. The platform is highly scalable, making it suitable for large enterprises with growing data needs. Additionally, Improvado provides exceptional customer support, ensuring that any issues you encounter are promptly resolved.

Summary of connection Adobe Advertising Cloud to Power BI

In summary, connecting Adobe Advertising Cloud and Power BI can be made simple and efficient through the use of Improvado. This advanced marketing analytics platform offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization, allowing you to seamlessly integrate your marketing data sources with your BI/visualization tools. With Improvado, you can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal solution for centralizing your marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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