Connect Adobe Advertising Cloud to Google Sheets to Get Analysis-Ready Data

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive, data-driven advertising platform for large enterprises. It allows marketing teams to manage and optimize cross-channel ad campaigns, streamline workflows, and gain insights through robust analytics. By leveraging Adobe Advertising Cloud, companies can make data-driven decisions, drive customer engagement, and maximize their return on ad spend.

What is Google Sheets?

Google Sheets is a powerful spreadsheet application that enables organizations to collaborate on data analysis and reporting in real-time. With its cloud-based functionality, Google Sheets is accessible from any device, making it a popular choice for large enterprises. It offers a wide range of built-in functions, tools, and integrations, allowing for efficient data manipulation and visualization. By using Google Sheets, companies can streamline their reporting processes, enhance collaboration, and make informed decisions based on real-time data.

Connecting Adobe Advertising Cloud to Google Sheets

Connecting Adobe Advertising Cloud to Google Sheets can be achieved in several ways:

  • Export data from Adobe Advertising Cloud as a CSV or Excel file and manually import it into Google Sheets. This method is time-consuming and requires regular updates to maintain up-to-date data.
  • Utilize a third-party data connector for Google Sheets Adobe Advertising Cloud, such as Supermetrics or Zapier. While these tools can automate the process, they may have limitations on the amount of data that can be transferred and the frequency of updates.
  • Develop a custom script using Adobe Advertising Cloud's API, allowing for more control over data extraction and import. This method requires technical expertise and ongoing maintenance.
  • Use an advanced marketing analytics platform like Improvado to automate data extraction, transformation, and visualization. Improvado offers a scalable, customizable solution to extract and load data from Adobe Advertising Cloud to Google Sheets, saving time and resources compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Advertising Cloud to Google Sheets with Improvado

Improvado is the ideal solution for connecting Adobe Advertising Cloud to Google Sheets. With its robust data pipeline, Improvado can handle large volumes of data, ensuring that your enterprise has access to the most accurate and up-to-date information. Its platform supports a wide range of metrics and dimensions, allowing for detailed data analysis and visualization in Google Sheets. Moreover, Improvado's skilled customer support team is available to help you navigate any challenges and customize your data pipeline to meet your specific needs.

In addition to Adobe Advertising Cloud and Google Sheets, Improvado can centralize data from multiple marketing and sales platforms, creating a unified view of your company's performance. By consolidating your data in one place, you can gain deeper insights, streamline workflows, and drive more effective marketing strategies.

Summary of connection Adobe Advertising Cloud to Google Sheets

In summary, connecting Adobe Advertising Cloud and Google Sheets is a crucial step to harness the full potential of your marketing data. Improvado offers a scalable, customizable solution that simplifies the process and ensures the highest quality of data. With its ability to handle large volumes of data, centralize marketing and sales data, and provide expert support, Improvado is the best choice for enterprises looking to optimize their data-driven strategies. To learn more about how Improvado can help you transform your marketing data, book a call with our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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