Connect Marketo to GoodData for Unbiased Marketing Insights

Seamlessly connect marketing data across all platforms with Improvado.

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What is Marketo?

Marketo is a powerful marketing automation platform utilized by large enterprises to streamline and optimize their marketing campaigns. It offers a wide range of tools for lead management, email marketing, and social media advertising, enabling businesses to generate more qualified leads and convert them into customers. By leveraging Marketo's robust features and capabilities, companies can improve their marketing ROI and drive significant growth.

What is GoodData?

GoodData is an industry-leading business intelligence (BI) and analytics platform that enables enterprise organizations to gain actionable insights from their data. With its powerful data visualization and reporting tools, GoodData helps businesses make informed decisions and drive strategic growth. Its cloud-based architecture ensures scalability and flexibility, allowing organizations to process large volumes of data and adapt to changing business needs. By utilizing GoodData, companies can transform their raw data into meaningful information and make data-driven decisions.

Connecting Marketo to GoodData

Connecting Marketo to GoodData allows businesses to visualize and analyze their marketing data, gaining valuable insights to optimize their campaigns. Here's how to connect Marketo to GoodData:

  • First, set up a Marketo API, which is required to extract data from Marketo. To do this, you need to create a custom service and an API user within your Marketo account.
  • Once the API is set up, you need to create a data connector for GoodData Marketo. This connector will enable the data transfer between Marketo and GoodData.
  • Use a third-party ETL (extract, transform, load) tool to extract data from Marketo and load it into GoodData. These tools ensure that the data is transformed into a format that can be easily analyzed within GoodData.
  • Configure the ETL tool to sync Marketo data with GoodData, scheduling regular data imports to keep your GoodData dashboard up-to-date.
  • Finally, design your GoodData dashboard to visualize and analyze your Marketo data, tracking your marketing KPIs and gaining actionable insights.
  • For a more streamlined and efficient solution, consider using Improvado to connect Marketo to GoodData, as it offers a complete data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to GoodData with Improvado

Improvado is the best solution for connecting Marketo to GoodData, as it provides a seamless and efficient process for data extraction, transformation, and visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Marketo, ensuring that your GoodData dashboard remains up-to-date with the latest marketing data. Moreover, Improvado offers customization options, allowing you to tailor your data pipeline to your specific needs.

Improvado's platform is built to handle large volumes of data, ensuring that even the most complex marketing campaigns can be accurately analyzed and visualized. Its scalable architecture also means that as your business grows, your data pipeline can grow with it. Additionally, Improvado's high-quality customer support ensures that any issues are quickly resolved, ensuring a smooth and seamless experience when connecting Marketo to GoodData.

Summary of connection Marketo to GoodData

In conclusion, connecting Marketo to GoodData enables businesses to visualize and analyze their marketing data, resulting in better decision-making and improved campaign performance. Improvado offers the best solution for this connection, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can gain valuable insights and drive strategic growth. To learn more about how Improvado can help you connect Marketo to GoodData and optimize your marketing campaigns, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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