Connect Marketo to Google Sheets to Eliminate Human Error

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What is Marketo?

Marketo is a leading marketing automation platform designed for enterprise companies. This robust tool streamlines various marketing activities, such as email marketing, lead management, and social media marketing. By utilizing Marketo's capabilities, businesses can optimize their marketing processes, generate more qualified leads, and ultimately boost their revenue. With its extensive features, Marketo enables large enterprises to make data-driven decisions and improve marketing effectiveness.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that offers a versatile solution for enterprise companies. It allows users to create, edit, and share spreadsheets, making collaboration easy and efficient. With its built-in data analysis tools, Google Sheets enables businesses to perform real-time data analysis, visualize data, and make informed decisions. Additionally, its seamless integration with other Google Workspace applications (such as Google Docs, Google Slides, and Google Forms) increases productivity and streamlines workflows for large organizations.

Connecting Marketo to Google Sheets

Connecting Marketo to Google Sheets can be accomplished in several ways, including the following:

  • Exporting and importing CSV files: Users can export reports from Marketo as CSV files and then import them into Google Sheets for analysis. While this method is simple, it can be time-consuming, especially when dealing with large data sets.
  • Using a third-party integration tool: There are several third-party tools available that can help connect Marketo data to Google Sheets. These tools can simplify the process by automating data extraction and syncing between the two platforms.
  • Building a custom integration: For a more tailored solution, businesses can develop their own custom integration using APIs provided by Marketo and Google Sheets. This option requires significant technical expertise and can be challenging to maintain.
  • Utilizing Improvado: As an alternative to the above methods, companies can leverage Improvado to connect Marketo to Google Sheets. This advanced marketing analytics platform handles the entire data pipeline, from data extraction and transformation to data visualization, making it a seamless and efficient solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to Google Sheets with Improvado

Improvado is the ideal solution for connecting Marketo to Google Sheets. With its powerful data connector and comprehensive feature set, Improvado streamlines the process of syncing data between the two platforms. The platform offers the following advantages:

  • Automated data extraction and normalization: Improvado automates the process of extracting and normalizing data from Marketo, ensuring that the data is ready for analysis in Google Sheets.
  • Customizable dashboards and reports: Users can create custom dashboards and reports in Google Sheets using the metrics and dimensions provided by Improvado, allowing for increased flexibility and tailored insights.
  • Scalability: Improvado is built to handle large volumes of data, making it suitable for enterprise companies with complex marketing data needs.
  • Centralization of marketing and sales data: Improvado enables businesses to centralize all their marketing and sales data, streamlining the analysis process and providing a comprehensive view of their performance.
  • High-quality customer support: Improvado offers exceptional customer support, ensuring that businesses can quickly resolve any issues and get the most out of the platform.

Summary of connection Marketo to Google Sheets

In summary, connecting Marketo and Google Sheets can provide businesses with powerful insights and help streamline their marketing processes. While there are several methods available to achieve this connection, Improvado stands out as the optimal solution. Its scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for enterprise companies. Moreover, Improvado centralizes marketing and sales data, enabling businesses to gain a comprehensive view of their performance. To learn more about how Improvado can enhance your marketing analytics, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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