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Marketo
Databricks
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Bridge Marketo and Databricks with ease

Transform Marketo data for Databricks analytics. Reduce manual tasks and accelerate your decision-making process

  • Connects in minutes — no code
  • 1000+ source platforms
  • SOC 2 + HIPAA compliant
Why Improvado

Fully Managed Data Pipelines for Marketing Teams

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Merge Marketo Data with Databricks

Centralize your Marketo data in Databricks to eliminate data silos and create a single source of truth. By consolidating all your marketing data in one place, you can reduce data inconsistencies by 99% and cut weekly reconciliation time from 8 hours to just 30 minutes.

This unified approach enables cross-departmental collaboration, with 85%+ integration across teams. Your marketing, sales, and analytics teams can now work with the same data, ensuring everyone is aligned and making decisions based on accurate, up-to-date information.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls "impressions" another calls "imps" and another calls "views." This is a major hassle for marketers who want to combine and analyze the data they've gathered from multiple platforms. With Improvado, you get analysis-ready data with unified naming across all platforms — so you can get answers faster and uncover more valuable insights.

Transform your data without SQL skills

Use Improvado's data transformation tool to perform a variety of tasks, from simple to complex data transformations, based on your business' needs.

Simply connect Marketo to Improvado and start building data pipelines faster – no coding required. Anyone familiar with Excel has the skills to build scalable data pipelines in Databricks.

Supercharge your marketing team with automated reports

Streamline your analysis of key performance indicators from Marketo with automated data processing and real-time insights. Track essential metrics like CPC, CPO, ROI, DR, and LTV with 99% accuracy and transparency.

Everything related to your key business indicators is conveniently collected in one place, giving you complete control over your analysis. You'll always know where, when, and what to do with your marketing data, enabling faster optimization and better campaign performance.

Asset backup

Preserve Marketo resources in Databricks

Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your warehouse opens up new opportunities to increase your marketing efficacy and keep a historical record of every asset that's gone live.

Customer experience

More than software

Take advantage of our Solution Engineering team to help you automate your entire marketing pipeline. You're not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience.

  • Reliable support

    We typically fulfill requests within 24 hours.

  • An easy-to-use solution

    Our software is suitable for all experience levels.

  • Inexhaustible dashboard choices

    Create practically any kind of digital marketing dashboard you want.

  • Custom problem-solving

    We'll help you push your data to any unsupported visualization platform.

Do more with

Marketo

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Marketo is a marketing automation tool designed to streamline lead generation, email campaigns, and customer engagement. It includes capabilities such as email marketing, lead scoring, analytics, and seamless CRM integration to enhance marketing e.

Do more with

Databricks

Contact us

Databricks is an all-in-one data analytics platform designed for scalable data processing and machine learning. It provides collaborative notebooks, a highly optimized Spark engine, and integrated data management to support analytics, engineering,.

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Take your marketing reporting to new heights

Connect Marketo to Databricks via Improvado and turn fragmented data into measurable growth.

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