Improvado is an an ETL platform that extracts data from Marketo, transforms it, and seamlessly loads the results to Snowflake. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data.
Use Improvado’s data transformation tool to perform a variety of tasks, from simple to complex data transformations, based on your business’ needs.
Simply connect Marketo to Improvado and start building data pipelines faster—no coding required. Anyone familiar with Excel has the skills to build scalable data pipelines in Snowflake.
Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
Take advantage of our Solution Engineering team to help you to automate your entire marketing pipeline.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.
Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.
Snowflake is a specially designed cloud data platform. It uses AWS/Azure/Google Cloud Platform’s cloud storage for its persistent store and computes instances to know the analytics. Snowflake allows data to be stored quickly and easily. That data can also be accessed and edited by multiple users, as needed. Snowflake supports structured and semi-structured data such as JSON, Avro, ORC, Parquet, and XML data. It provides a particular column type, variant, which allows you to store semi-structured data. Snowflake has excellent support for ANSI SQL and supports advanced SQL functionality like merge, lateral view, statistical functions, and many more.