Marketo to Databricks Integration [2025 Guide]

Fully Managed Data Pipelines For Marketing Teams

Unify Marketo Data in Databricks

Consolidate your Marketo data into Databricks to create a comprehensive view of your marketing performance. This unified data approach eliminates 99% of data discrepancies and reduces manual reconciliation efforts significantly.

By centralizing your data, you can increase analytical productivity by 2-3× and reduce routine data tasks by 60%. Your team can focus on strategic analysis rather than data collection and cleaning.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

Transform your Data without SQL skills

Leverage Improvado's advanced data transformation engine to process your Marketo data efficiently. From data validation to complex aggregations, everything is handled automatically.

Once connected, Marketo data flows directly into Databricks with minimal configuration. The platform handles data type conversions, field mappings, and error handling behind the scenes.

Supercharge your marketing team with automated reports

Enhance your analysis of Marketo key indicators with advanced data processing and automated insights. Track marketing ROI, customer acquisition costs, and campaign effectiveness with detailed analytics that provide actionable intelligence.

All your essential business metrics are automatically collected and analyzed, giving you a complete picture of your marketing performance. This comprehensive analysis helps you identify opportunities, optimize spend, and maximize return on investment.

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More than software

Take advantage of our Solution Engineering team to help you to automate your entire marketing pipeline.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:

‍Reliable support – We typically fulfill requests within 24 hours.‍
An easy-to-use solution – Our software is suitable for all experience levels.‍
Inexhaustible dashboard choices – Create practically any kind of digital marketing dashboard you want.‍
Custom problem-solving – We’ll help you push your data to any unsupported visualization platform.