Connect Marketo to Qlik to Get Analysis-Ready Data

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What is Marketo?

Marketo is a leading marketing automation platform designed for large enterprises to manage and measure marketing campaigns, nurture leads, and accelerate revenue growth. It offers a comprehensive suite of tools, including email marketing, lead management, social media marketing, and analytics. By leveraging Marketo's capabilities, businesses can streamline marketing processes, drive engagement, and improve marketing ROI.

What is Qlik?

Qlik is a powerful business intelligence and data visualization platform that helps enterprises turn raw data into actionable insights. With its user-friendly drag-and-drop interface, Qlik enables users to explore and analyze data from multiple sources, create interactive visualizations, and generate customized reports. The platform's associative analytics engine allows users to discover hidden patterns and trends, empowering decision-makers with data-driven insights to make informed decisions and drive business growth.

Connecting Marketo to Qlik

Connecting Marketo to Qlik can be achieved through several steps:

  • Export data from Marketo: Start by extracting the necessary data from Marketo using its REST API or by scheduling regular exports to CSV files. This process may require coding skills or the help of a developer.
  • Normalize and transform data: Once the data is extracted, it may need to be normalized and transformed to match Qlik's data model. This step involves cleaning and structuring the data to ensure seamless integration with Qlik.
  • Set up a data connector: To import data from Marketo to Qlik, you need to establish a connection between the two platforms. This can be done using a data connector for Qlik Marketo, which enables seamless data transfer without coding.
  • Load data into Qlik: After setting up the data connector, you can load data from Marketo to Qlik using the platform's built-in data loader. This step involves mapping Marketo's fields to Qlik's data model and setting up data refresh schedules.
  • Create visualizations and reports: Once the data is loaded into Qlik, you can start creating interactive visualizations, dashboards, and reports to analyze and gain insights from your Marketo data.
  • Alternatively, use Improvado: Instead of going through the steps above, you can connect Marketo to Qlik with Improvado, an advanced marketing analytics platform that simplifies the entire process and saves valuable time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Marketo to Qlik with Improvado

Improvado is the best solution for connecting Marketo to Qlik, offering a complete data pipeline from data extraction to visualization. With Improvado, you can eliminate the need for coding or manual data manipulation, as the platform automates the data extraction, transformation, and normalization processes. It also provides pre-built metrics and dimensions that can be automatically extracted from Marketo, saving time and ensuring data accuracy.

Moreover, Improvado's data connector for Qlik Marketo enables seamless data transfer between the two platforms, making it easy to centralize your marketing and sales data. With its scalable and customizable architecture, Improvado can handle large volumes of data and adapt to your business needs. The platform also comes with high-quality customer support, ensuring a smooth and hassle-free experience.

Summary of connection Marketo to Qlik

In summary, connecting Marketo and Qlik can significantly enhance your marketing data analysis and decision-making capabilities. By using Improvado, you can simplify the integration process, ensure data accuracy, and focus on deriving valuable insights from your data. The platform's scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal solution for enterprise businesses looking to centralize and visualize their Marketo data. To learn more about how Improvado can help you connect Marketo to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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