Connect Marketo to Grafana for Real-Time Data Flow

Improvado: your copilot for all marketing data ops.

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What is Marketo?

Marketo is a leading marketing automation platform designed for enterprise companies to streamline and optimize their marketing efforts. With Marketo, businesses can create and manage complex marketing campaigns across multiple channels, track and analyze customer behavior, and nurture leads to increase sales conversions. By using Marketo, companies can improve their marketing efficiency, gain deeper insights into their target audience, and make data-driven decisions to boost their bottom line.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring tool used by enterprise companies to create customizable and interactive dashboards. With Grafana, businesses can easily visualize and analyze data from multiple sources in real-time, allowing them to identify trends, monitor performance, and make informed decisions. Grafana's flexible and extensible nature makes it an ideal solution for companies looking to gain insights from their data across various departments and systems, ensuring that the entire organization is working towards the same goals and objectives.

Connecting Marketo to Grafana

Connecting Marketo to Grafana can be achieved through several methods:

     
  • API Integration: Create a custom integration between Marketo and Grafana using each platform's respective APIs. This method requires programming knowledge and can be time-consuming to develop and maintain.
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  • Third-party Connectors: Use a third-party data connector for Grafana Marketo, like the Grafana Marketo App, to establish a connection between the two platforms. This option is typically easier than API integration but may have limitations in terms of available data and customization options.
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  • ETL Tools: Leverage an ETL (Extract, Transform, Load) tool to extract data from Marketo and load it into a database or data warehouse that Grafana can connect to. This method allows for greater control over the data and more advanced data transformation capabilities.
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  • Improvado: Use Improvado, an advanced marketing analytics platform, to connect Marketo to Grafana with ease. This solution offers a complete data pipeline, from data extraction to visualization, and provides a seamless way to centralize your marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to Grafana with Improvado

Improvado is the best solution for connecting Marketo to Grafana due to its comprehensive capabilities and benefits. With Improvado, you can easily connect Marketo to Grafana without the need for programming knowledge or additional connectors. The platform offers a complete data pipeline, handling data extraction, transformation, and normalization, as well as data visualization. Improvado automatically extracts all relevant metrics and dimensions from Marketo, ensuring that your Grafana dashboards are always up-to-date and accurate.

Additionally, Improvado offers scalability, customization, and the ability to process large volumes of data, making it an ideal solution for enterprise companies. Its high-quality customer support ensures that any issues or questions are addressed quickly and efficiently, allowing businesses to focus on making data-driven decisions instead of troubleshooting technical problems.

Summary of connection Marketo to Grafana

In conclusion, connecting Marketo to Grafana can provide valuable insights and help businesses make informed decisions based on their marketing data. Although there are several methods to achieve this connection, Improvado offers the most comprehensive solution, handling the entire data pipeline from extraction to visualization. With scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado is the ideal choice for enterprise companies looking to centralize and visualize their marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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