Connect Marketo to Domo Automatically

Accelerate data connection between marketing platforms with Improvado.

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What is Marketo?

Marketo is a leading marketing automation platform designed to help large enterprises streamline and optimize their marketing efforts. By automating and measuring marketing tasks and workflows, Marketo enables businesses to increase operational efficiencies and improve sales. Its robust features include email marketing, lead management, consumer marketing, customer base marketing, revenue attribution, and analytics, allowing organizations to better understand and engage their customers throughout the customer lifecycle.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization tool that helps large enterprises turn raw data into actionable insights. With Domo, organizations can easily connect, transform, and visualize data from multiple sources, enabling marketing and analytics teams to make data-driven decisions. Domo offers customizable dashboards, real-time data updates, and collaboration features, ensuring that decision-makers have access to the most accurate and up-to-date information. Its intuitive interface and robust capabilities make it an ideal solution for organizations looking to gain a competitive edge through data-driven insights.

Connecting Marketo to Domo

Connecting Marketo to Domo can be achieved in several ways:

  • Using the out-of-the-box Domo Marketo connector, which provides a quick and easy way to import data from Marketo to Domo for visualization and analysis. This method, however, may have limitations in terms of data granularity and customization.
  • Creating a custom API integration between Marketo and Domo, which can offer more flexibility and control over the data being imported. This method requires technical expertise and can be time-consuming to develop and maintain.
  • Utilizing a third-party data connector for Domo Marketo integration, which can simplify the process and provide additional features and customization options. This method usually involves a subscription fee and may require technical expertise for initial setup.
  • Using Improvado to extract, transform, and load data from Marketo to Domo. With Improvado, businesses can easily connect Marketo and Domo, automate data extraction and transformation, and customize metrics and dimensions to meet their specific needs. This method offers a scalable, reliable, and efficient solution for integrating the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Marketo to Domo with Improvado

Improvado is the best solution for connecting Marketo to Domo due to its comprehensive features and benefits. Improvado provides a complete data pipeline, covering data extraction, transformation, normalization, and visualization. By leveraging Improvado's automated data extraction capabilities, organizations can effortlessly import data from Marketo to Domo, including custom metrics and dimensions that are relevant to their business needs.

Improvado's platform is designed for scalability, making it an ideal solution for large enterprises that need to process and manage large volumes of data. The platform is also highly customizable, enabling businesses to tailor their data integration and analysis processes to align with their specific requirements. Additionally, Improvado offers exceptional customer support, ensuring that organizations have access to the expertise and assistance they need to make the most of their Marketo and Domo integration.

Summary of connection Marketo to Domo

In summary, connecting Marketo and Domo is a crucial step for organizations looking to leverage marketing data for improved decision-making and business outcomes. Improvado offers a superior solution for integrating these two platforms, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, businesses can unlock the full potential of their Marketo and Domo investments and drive data-driven growth. To learn more about how Improvado can help your organization connect Marketo to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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