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What is Marketo?

Marketo is a leading marketing automation platform designed for enterprise companies to streamline their marketing processes, manage leads, and boost customer engagement. With Marketo's robust features, enterprises can create personalized campaigns, nurture leads, and track the effectiveness of their marketing efforts. Marketo offers a comprehensive suite of tools, including email marketing, social media marketing, and marketing analytics, providing a complete solution for managing and optimizing marketing strategies.

What is is a powerful data visualization and dashboarding platform that allows enterprises to quickly and easily create interactive, customizable dashboards. By integrating data from various sources, enables businesses to gain insights and make data-driven decisions. With its user-friendly interface, can be utilized by both technical and non-technical users, making it an ideal choice for enterprise companies looking to improve their data analytics and reporting capabilities.

Connecting Marketo to

Connecting Marketo to can be achieved through several methods:

  • Using Marketo's REST API: This approach requires custom development and knowledge of Marketo's API, which can be time-consuming and complex.
  • Third-party connectors: Several third-party tools are available for connecting Marketo to, but these may have limited functionality and can be costly.
  • Manual data export and import: Marketo data can be exported in CSV format and then imported into, but this process is manual, time-consuming, and prone to errors.
  • Using Improvado: A more efficient and scalable solution is to use Improvado's data extraction and load services, which offer a seamless and automated way to connect Marketo to, with minimal effort and maximum data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Marketo to with Improvado

Improvado is the best solution for connecting Marketo to for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it perfect for enterprise companies with extensive marketing data.
  • Customization: Improvado allows you to extract a wide range of metrics and dimensions from Marketo, ensuring you have access to the most relevant data for your business needs.
  • Automation: Improvado automates the data extraction and transformation process, saving you time and effort by eliminating the need for manual data export and import.
  • Data centralization: With Improvado, you can centralize all your marketing and sales data from Marketo and other sources, making it easier to analyze and visualize your data in
  • Customer support: Improvado provides dedicated customer support, ensuring you receive assistance and guidance throughout the entire process of connecting Marketo to

Summary of connection Marketo to

In conclusion, connecting Marketo and enables enterprises to leverage the power of both platforms, enhancing their marketing analytics capabilities and driving better decisions. By using Improvado, you can easily integrate Marketo with, benefiting from its scalability, customization, automation, and high-quality customer support. Moreover, Improvado's ability to process large volumes of data and centralize marketing and sales data make it the ideal solution for enterprise companies looking to visualize their Marketo data in To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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