Connect Marketo to Sisense to Streamline Marketing Analytics

Empower your marketing analytics with automated data connections using Improvado.

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What is Marketo?

Marketo is a leading marketing automation platform designed for enterprise companies to streamline their marketing efforts and drive revenue growth. With its comprehensive suite of tools, Marketo enables businesses to create personalized marketing campaigns, automate lead nurturing, and efficiently manage leads and customer data. By leveraging Marketo's robust capabilities, enterprise organizations can enhance their marketing strategies, improve customer engagement, and optimize their marketing ROI.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform that helps enterprise companies make data-driven decisions. With its intuitive interface and advanced analytics capabilities, Sisense enables users to easily create, customize, and share interactive dashboards and reports. By consolidating data from multiple sources, Sisense empowers organizations to gain valuable insights, identify trends, and uncover hidden opportunities. Ultimately, Sisense allows enterprises to transform their raw data into actionable intelligence, driving better business outcomes and competitive advantage.

Connecting Marketo to Sisense

Connecting Marketo to Sisense can be accomplished through various methods, such as:

  • Using native connectors provided by Sisense or Marketo to establish a direct connection between the two platforms.
  • Utilizing third-party tools and connectors to facilitate data integration and synchronization between Marketo and Sisense.
  • Employing custom code or APIs to extract, transform, and load (ETL) data from Marketo into Sisense for visualization and analysis purposes.
  • Opting for a powerful marketing analytics platform like Improvado, which offers a seamless and efficient way to extract and load data from Marketo to Sisense, eliminating the need for complex coding or additional tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to Sisense with Improvado

Improvado is the ideal solution for connecting Marketo to Sisense, as it simplifies the entire data pipeline process, from extraction to visualization. The platform's pre-built connectors make it easy to link Marketo and Sisense, eliminating the need for custom coding or additional tools. Moreover, Improvado's advanced data transformation and normalization capabilities ensure that your Marketo data is consistently formatted and ready for analysis in Sisense. With automatically extracted metrics and dimensions, you can quickly create custom dashboards and reports to visualize your marketing data, gaining valuable insights and driving better decision-making. Additionally, Improvado's scalable and customizable solution can easily handle large volumes of data, making it perfect for enterprise organizations.

Summary of connection Marketo to Sisense

In summary, connecting Marketo and Sisense through Improvado provides numerous benefits for enterprise companies. Improvado's scalable, customizable solution easily processes large volumes of data and centralizes your marketing and sales data in one platform. Its high-quality customer support ensures a seamless integration process, while its advanced data transformation and normalization capabilities ensure that your Marketo data is consistently formatted and ready for analysis in Sisense. By leveraging Improvado's powerful marketing analytics platform, businesses can unlock valuable insights and drive better decision-making. To learn more about how Improvado can help you connect Marketo and Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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