Connect Marketo to Excel Power Query to Make Data-Driven Decisions

Empower your marketing analytics with automated data connections using Improvado.

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What is Marketo?

Marketo is a leading marketing automation platform designed for enterprise companies to manage and optimize their digital marketing efforts. It offers robust features such as lead management, email marketing, and analytics, helping businesses engage with their target audience, drive revenue, and make data-driven decisions. Large enterprises benefit from Marketo's scalability, customization, and integration capabilities to streamline their marketing efforts and achieve better results.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool for Microsoft Excel, enabling enterprise companies to connect to various data sources, clean and reshape data, and create custom data models. By using Excel Power Query, businesses can easily analyze large volumes of data, uncover insights, and make data-driven decisions. Its user-friendly interface and advanced features make it an essential tool for enterprises looking to optimize their data management and analytics processes.

Connecting Marketo to Excel Power Query

Connecting Marketo to Excel Power Query can be achieved in several ways:

  • Using the Marketo REST API to fetch data from Marketo and import it into Excel Power Query. This method requires some technical knowledge and programming skills to handle the API requests and responses.
  • Exporting data from Marketo in a CSV format and then importing it into Excel Power Query. This approach may be time-consuming and prone to errors, especially when dealing with large data sets.
  • Utilizing a third-party data connector for Excel Power Query Marketo to streamline the data import process. These connectors simplify the integration process by providing a pre-built connection between Marketo and Excel Power Query.
  • Choosing Improvado as your data integration solution. Improvado offers a seamless way to extract and load data from Marketo to Excel Power Query, providing a scalable, customizable, and efficient alternative to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to Excel Power Query with Improvado

Improvado is the best solution for connecting Marketo to Excel Power Query due to its advanced marketing analytics platform that covers the entire data pipeline, from data extraction to data visualization. With Improvado, you can easily access all the metrics and dimensions available in Marketo, normalize the data, and visualize it in Excel Power Query, without the need for any programming skills. Its platform is designed to handle large volumes of data, ensuring accurate and timely data imports from Marketo to Excel Power Query.

Moreover, Improvado's high-quality customer support helps you throughout the integration process, ensuring a smooth and hassle-free experience. Its ability to centralize marketing and sales data from various sources makes it an ideal choice for large enterprises looking for a comprehensive data integration solution.

Summary of connection Marketo to Excel Power Query

In summary, connecting Marketo and Excel Power Query is an essential step for enterprise companies looking to optimize their marketing analytics processes. By leveraging Improvado's advanced marketing analytics platform, businesses can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado's centralized marketing and sales data management capabilities make it the perfect solution for large enterprises. To learn more about Improvado and how it can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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