Connect Marketo to Mode for Real-Time Data Flow

Improvado: your copilot for all marketing data ops.

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What is Marketo?

Marketo is a popular marketing automation platform that helps enterprise companies streamline their marketing efforts and drive customer engagement. By utilizing advanced tools such as email marketing, lead management, and marketing analytics, Marketo enables businesses to create personalized customer experiences, generate higher-quality leads, and achieve better ROI on their marketing initiatives.

What is Mode?

Mode is a powerful business intelligence (BI) and data visualization platform that enables enterprises to analyze, visualize, and share data-driven insights with ease. With its collaborative features, customizable dashboards, and advanced analytics capabilities, Mode empowers organizations to make data-driven decisions and foster a culture of data-driven decision-making across the company.

Connecting Marketo to Mode

Connecting Marketo to Mode can be achieved through several steps:

  • Export data from Marketo: Start by exporting your Marketo data in a format that can be easily imported into Mode, such as a CSV file.
  • Prepare the data: Cleanse, normalize, and transform the data as needed to ensure it can be accurately analyzed and visualized in Mode.
  • Import data into Mode: Use Mode's data import functionality to upload the prepared Marketo data into the platform.
  • Create a data connection: Establish a connection between Marketo and Mode by configuring the appropriate settings and credentials within Mode's data connector.
  • Visualize and analyze: With the data connection established, you can begin creating custom dashboards, reports, and visualizations in Mode to analyze your Marketo data.
  • Automate the process: To streamline the data integration process and minimize manual intervention, consider using a third-party solution like Improvado to automatically extract data from Marketo and load it into Mode.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Marketo to Mode with Improvado

Improvado is the ideal solution for connecting Marketo to Mode, as it simplifies the entire data integration process. With Improvado, you can easily extract a wide range of metrics and dimensions from Marketo, transform and normalize the data, and automatically load it into Mode for visualization and analysis. This eliminates the need for manual data manipulation and reduces the risk of errors.

Moreover, Improvado offers superior scalability and customization options, making it an excellent fit for large enterprises with complex data integration requirements. Its ability to process large volumes of data and centralize marketing and sales data from multiple sources ensures that decision-makers have access to the most accurate and up-to-date information possible.

Summary of connection Marketo to Mode

In conclusion, connecting Marketo and Mode can unlock valuable insights and drive data-driven decision-making within your organization. By leveraging Improvado's powerful data integration capabilities, you can easily visualize and analyze your Marketo data in Mode, while benefiting from the platform's scalability, customization, high-quality customer support, and ability to handle large data volumes. To learn more about how Improvado can help you connect Marketo to Mode, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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