Connect Marketo to Periscope Data to Eliminate Human Error

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Marketo?

Marketo is a powerful marketing automation platform designed to help enterprise companies streamline and optimize their marketing efforts. Marketo provides advanced tools for lead management, email marketing, marketing analytics, and more, enabling businesses to create personalized and targeted marketing campaigns that drive results. By leveraging Marketo, large enterprises can gain valuable insights into customer behavior, improve lead nurturing, and ultimately increase sales and revenue.

What is Periscope Data?

Periscope Data is a robust business intelligence (BI) and data visualization platform that empowers enterprises to make data-driven decisions. Periscope Data offers advanced features for data exploration, visualization, and reporting, making it easy for teams to analyze complex datasets and uncover insights. With its user-friendly interface and seamless integrations, Periscope Data helps large organizations streamline their data workflows, discover trends and patterns, and make informed decisions that drive growth and success.

Connecting Marketo to Periscope Data

Connecting Marketo to Periscope Data can be accomplished through various methods, including:

  • Using a pre-built connector available within Periscope Data to link your Marketo account and import data directly.
  • Exporting data from Marketo as CSV or Excel files, then importing it into Periscope Data using their file upload feature.
  • Utilizing a third-party integration tool or custom API to establish a connection between Marketo and Periscope Data.
  • Setting up a scheduled data sync between Marketo and Periscope Data to ensure your data is always up-to-date and ready for analysis.
  • Using a data connector like Improvado to streamline the process of extracting and loading marketing data from Marketo into Periscope Data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Marketo to Periscope Data with Improvado

Improvado is the ideal solution for connecting Marketo to Periscope Data, offering numerous benefits over alternative methods. With Improvado, you can easily extract data from Marketo, transform it to match your desired schema, and load it into Periscope Data for seamless visualization and analysis. This end-to-end data pipeline eliminates the need for manual data exports, imports, and transformations, saving your team valuable time and effort.

As a powerful data connector, Improvado automates the extraction of a wide range of metrics and dimensions from Marketo, ensuring you have access to all the data you need to make informed decisions. Moreover, Improvado is built to handle large volumes of data, making it perfect for large enterprises with massive datasets and complex analytics requirements.

Finally, Improvado offers a high level of customization, allowing you to tailor your data pipeline to suit your organization's unique needs. With its robust features, scalability, and exceptional customer support, Improvado is the best choice for connecting Marketo to Periscope Data.

Summary of connection Marketo to Periscope Data

In conclusion, integrating Marketo with Periscope Data enables enterprise companies to unlock valuable insights and make data-driven decisions that drive growth. By using Improvado to connect Marketo and Periscope Data, businesses can benefit from a seamless data pipeline that is scalable, customizable, and capable of processing large volumes of data. Additionally, Improvado's centralized platform allows for easy management of marketing and sales data, ensuring your team can focus on analyzing and visualizing the data that matters most.

If you're ready to experience the benefits of connecting Marketo to Periscope Data using Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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