Connect Marketo to MS Excel Automatically

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What is Marketo?

Marketo is a powerful marketing automation software designed to help large enterprises streamline their marketing efforts, improve lead management, and measure the effectiveness of their campaigns. By automating and simplifying complex marketing processes, Marketo enables businesses to save time, optimize resources, and generate better results. Some of the key benefits of using Marketo for large enterprises include personalized customer experiences, scalable marketing campaigns, and in-depth analytics and reporting.

What is MS Excel?

MS Excel is a widely-used spreadsheet software that offers a multitude of functionalities for data management, analysis, and visualization. It is a versatile tool that can handle large datasets, perform complex calculations, and create customizable charts and graphs. For enterprise companies, MS Excel is an indispensable tool due to its flexibility, ease of use, and integration capabilities with other software applications. It supports data-driven decision-making by allowing businesses to analyze and interpret vast amounts of information efficiently, thereby improving overall productivity and decision-making.

Connecting Marketo to MS Excel

Connecting Marketo to MS Excel can be achieved through various methods. Here are some ways to do so:

  • Exporting data directly from Marketo and importing it into MS Excel as a CSV or Excel file. This method is suitable for smaller datasets and ad-hoc reporting.
  • Utilizing Marketo's REST API to programmatically access and query data, which can then be imported into MS Excel. This method is more suitable for larger datasets and ongoing data synchronization.
  • Using a third-party integration tool, such as Zapier or, to automate the process of transferring data between Marketo and MS Excel. This method simplifies the data transfer process and can be customized to fit specific business needs.
  • Employing a data extraction and load solution like Improvado to connect Marketo to MS Excel. This method is the most efficient and scalable option, providing a seamless and automated data pipeline between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to MS Excel with Improvado

Improvado is the best solution to connect Marketo to MS Excel because it offers a complete data pipeline that covers data extraction, transformation, and visualization. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from Marketo, normalize the data, and load it into MS Excel for analysis and visualization. This eliminates the need for manual data export and import, saving time and reducing errors.

Improvado's platform is highly customizable and scalable, allowing businesses to connect multiple marketing data sources, including Marketo, to their preferred BI and visualization tools, such as MS Excel. With Improvado, companies can centralize their marketing and sales data, and easily process large volumes of information, making it an ideal solution for large enterprises.

Summary of connection Marketo to MS Excel

In conclusion, connecting Marketo and MS Excel can greatly enhance a business's ability to analyze and visualize their marketing data. While there are various methods to connect the two platforms, using Improvado offers the most comprehensive and efficient solution. Improvado's platform is scalable, customizable, and provides high-quality customer support, making it the ideal choice for large enterprises. With Improvado, businesses can process large volumes of data and centralize their marketing and sales information, ensuring data-driven decision-making and improved marketing performance. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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