Connect Xandr (ex. AppNexus) to GoodData to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading advertising technology platform that offers a wide range of solutions for enterprise companies to manage and optimize their digital advertising campaigns. With its robust features and powerful targeting capabilities, Xandr helps businesses reach their target audience effectively and drive better ROI on their marketing efforts. By leveraging Xandr, large enterprises can gain insights into campaign performance, optimize ad spend, and improve overall marketing strategies.

What is GoodData?

GoodData is a cloud-based business intelligence and data analytics platform designed for large enterprises. With GoodData, companies can easily visualize, analyze, and share their data to make informed decisions and drive business growth. GoodData offers a scalable and secure solution to help businesses gain valuable insights from their data, enabling them to improve their decision-making process and achieve better results. Additionally, the platform's advanced analytics capabilities allow users to create customizable and interactive dashboards that help them monitor key performance indicators and track progress towards their goals.

Connecting Xandr (ex. AppNexus) to GoodData

Connecting Xandr (ex. AppNexus) to GoodData can be done in several ways:

  • Manually exporting data from Xandr and importing it into GoodData using CSV files. This method can be time-consuming and requires constant updates to maintain data accuracy and freshness.
  • Using a third-party data connector or integration tool to link Xandr and GoodData. This option automates the data syncing process and reduces the risk of human error. However, it may still require some configuration and maintenance.
  • Building a custom API integration between Xandr and GoodData. This method offers the most flexibility but requires significant development resources and expertise to implement and maintain.
  • Using Improvado, an advanced marketing analytics platform that offers a complete data pipeline solution. With Improvado, you can easily extract, transform, and visualize your marketing data from Xandr and other sources, allowing you to focus on data analysis and decision-making rather than the technical details of data integration.

Among these options, Improvado stands out as the best choice for connecting Xandr (ex. AppNexus) to GoodData, offering a seamless and automated solution for data extraction and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to GoodData with Improvado

Improvado is the ideal solution for connecting Xandr (ex. AppNexus) to GoodData due to its ability to handle large volumes of data, offer customization options, and provide high-quality customer support. With Improvado, you can easily extract data from Xandr and other marketing platforms, transform and normalize it, and visualize it in GoodData. This streamlined process eliminates the need for manual data manipulation, saving time and reducing the risk of errors. Improvado also supports a wide range of metrics and dimensions from Xandr, ensuring that you have access to all the data you need for comprehensive analysis. Furthermore, Improvado's scalability and flexibility make it an ideal choice for large enterprises with complex data needs.

Summary of connection Xandr (ex. AppNexus) to GoodData

In summary, connecting Xandr (ex. AppNexus) and GoodData can be a challenging task, but with Improvado, you can simplify the process and focus on analyzing the data to make better marketing decisions. Improvado's scalable, customizable solution ensures that you can handle large volumes of data, centralize marketing and sales data, and enjoy high-quality customer support. With Improvado, you can extract, transform, and visualize your Xandr data in GoodData, unlocking valuable insights and driving business growth. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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