Connect Xandr (ex. AppNexus) to Grafana Without SQL

Accelerate data connection between marketing platforms with Improvado.

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading technology platform that enables advertisers and publishers to optimize their marketing strategies. This platform provides advanced tools for targeting, real-time bidding, and analytics, allowing enterprise companies to maximize their ROI and achieve better results in their advertising campaigns. By using Xandr, businesses can access valuable insights and make data-driven decisions, ultimately driving growth and success.

What is Grafana?

Grafana is an open-source data visualization and analytics platform that allows users to create interactive and customizable dashboards. Enterprise companies benefit from using Grafana as it supports a wide range of data sources and provides advanced features for monitoring, alerting, and collaboration. By leveraging Grafana, organizations can gain valuable insights, improve decision-making processes, and efficiently track performance metrics across various departments and teams.

Connecting Xandr (ex. AppNexus) to Grafana

Connecting Xandr (ex. AppNexus) to Grafana can be achieved through several steps:

  • First, ensure that you have access to both Xandr and Grafana platforms, and that you have the necessary permissions to access and manage the data.
  • Next, you'll need to extract the data from Xandr. This can be done using Xandr's RESTful API, which allows you to retrieve data in various formats such as JSON or CSV.
  • Once the data is extracted, it must be transformed and normalized to be compatible with Grafana. This may involve converting data types, aggregating data, or filtering out unnecessary columns.
  • After transforming the data, you will need to load it into a database that can be accessed by Grafana. This can be done using various tools and technologies, such as SQL databases or cloud-based data warehouses.
  • With the data loaded into a compatible database, you can then configure Grafana to connect to the database and visualize the Xandr data. This involves creating a data source in Grafana, selecting the appropriate database type, and providing the necessary connection details.
  • Finally, you can create custom dashboards in Grafana to visualize the Xandr data, allowing you to analyze and monitor performance metrics in real-time.
  • Alternatively, you can use Improvado to streamline the entire process, from data extraction to visualization in Grafana, making it more efficient and reliable than other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to Grafana with Improvado

Improvado is the best solution for connecting Xandr (ex. AppNexus) to Grafana due to several reasons. First, Improvado's platform simplifies the entire data pipeline process by automating data extraction, transformation, and loading (ETL) processes. This eliminates the need to manually extract data from Xandr and ensures that it is transformed correctly for use in Grafana. Improvado's ETL capabilities also enable you to handle large volumes of data with ease and efficiency.

Improvado also offers a comprehensive data dictionary, providing details on all the metrics and dimensions that can be automatically extracted from Xandr. This enables you to easily understand and utilize the data available, ensuring that your Grafana dashboards are tailored to your specific needs.

Furthermore, Improvado's platform is highly customizable and scalable, allowing you to easily adapt your data integration and visualization processes as your business grows. Additionally, Improvado offers exceptional customer support, ensuring that you have the knowledge and assistance needed to make the most of your Xandr and Grafana integration.

Summary of connection Xandr (ex. AppNexus) to Grafana

In summary, connecting Xandr (ex. AppNexus) and Grafana can significantly improve your marketing analytics and decision-making processes. By leveraging Improvado's advanced ETL capabilities, scalability, customization, and high-quality customer support, you can ensure that your integration is efficient and effective. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it the ideal solution for large enterprises seeking to optimize their advertising strategies. To learn more about how Improvado can help you unlock the full potential of your Xandr and Grafana integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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