Connect Xandr (ex. AppNexus) to Qlik to Streamline Marketing Analytics

Optimize data flows with intuitive automation from Improvado.

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading advertising technology platform that enables large enterprises to efficiently manage and optimize their digital advertising campaigns. With its powerful programmatic capabilities, real-time analytics, and extensive targeting options, Xandr helps businesses maximize their marketing ROI and reach their target audience. By leveraging Xandr, companies can gain a competitive advantage in the ever-evolving digital advertising landscape.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that enables enterprises to transform raw data into actionable insights. With its intuitive drag-and-drop interface and wide range of visualization options, Qlik simplifies complex data analysis, making it easy for decision-makers to uncover hidden patterns, trends, and correlations. By using Qlik, large enterprises can make data-driven decisions, streamline processes, and optimize their overall business performance.

Connecting Xandr (ex. AppNexus) to Qlik

Connecting Xandr (ex. AppNexus) to Qlik can be achieved using a variety of methods, such as:

  • Building a custom data connector for Qlik Xandr (ex. AppNexus) using Qlik's APIs and SDKs
  • Utilizing third-party tools or middleware to extract data from Xandr (ex. AppNexus) and load it into Qlik
  • Exporting Xandr (ex. AppNexus) data in a compatible format (e.g., CSV, Excel) and importing it manually into Qlik
  • Developing custom scripts or processes to synchronize Xandr (ex. AppNexus) data with Qlik
  • Using Improvado, an advanced marketing analytics platform that can extract and load data from Xandr (ex. AppNexus) to Qlik seamlessly and efficiently

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Xandr (ex. AppNexus) to Qlik with Improvado

Improvado is the best solution for connecting Xandr (ex. AppNexus) to Qlik because it offers a complete data pipeline, from extraction through transformation and normalization, to visualization. With Improvado, large enterprises can easily centralize their marketing and sales data, eliminating the need for manual data imports or complex custom integrations.

Improvado's data connector for Qlik Xandr (ex. AppNexus) automates the extraction of metrics and dimensions from Xandr (ex. AppNexus) and loads them directly into Qlik. This streamlined process ensures that data is always accurate, up-to-date, and ready for analysis in Qlik.

In addition to its powerful data integration capabilities, Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By choosing Improvado, enterprises can unlock the full potential of their marketing data and drive better decision-making across the organization.

Summary of connection Xandr (ex. AppNexus) to Qlik

In summary, connecting Xandr (ex. AppNexus) and Qlik can be achieved using various methods, but Improvado stands out as the best solution due to its complete data pipeline and numerous benefits. By using Improvado, large enterprises can centralize their marketing and sales data, enabling them to make data-driven decisions, optimize performance, and gain a competitive edge in the market.

With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for connecting Xandr (ex. AppNexus) to Qlik. To learn more about how Improvado can help your organization unlock the full potential of its marketing data, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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