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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading digital advertising platform that enables enterprise companies to maximize their marketing performance through advanced programmatic technology. By leveraging Xandr's data-driven insights, businesses can make informed decisions to optimize their advertising campaigns, reach target audiences more efficiently, and drive higher ROI. With Xandr, companies gain access to powerful tools for real-time bidding, audience segmentation, and cross-channel optimization, making it an invaluable resource for large-scale enterprises.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that helps enterprises analyze and understand their data more effectively. With its user-friendly interface and powerful query builder, Metabase enables companies to create interactive dashboards, generate reports, and share insights across teams. By utilizing Metabase, enterprises can uncover hidden patterns, identify opportunities for growth, and make data-driven decisions to improve overall business performance. Its flexibility and ease of use make Metabase a popular choice for large organizations looking to unlock the full potential of their data.

Connecting Xandr (ex. AppNexus) to Metabase

Connecting Xandr (ex. AppNexus) to Metabase involves several steps:

  • First, you'll need to export the data from Xandr (ex. AppNexus) in a format that Metabase can understand, such as CSV, JSON, or Excel.
  • Next, import the data into a supported database in Metabase, like PostgreSQL, MySQL, or MongoDB. This may require additional data transformation and normalization to ensure compatibility with Metabase.
  • Once the data is imported, create a new data connection in Metabase to link your database to the platform.
  • After connecting, you can start building custom dashboards, reports, and visualizations to analyze and share your Xandr (ex. AppNexus) data.
  • While these steps can be time-consuming and complex, choosing a solution like Improvado can streamline the entire process and make it significantly easier to extract and load data from Xandr (ex. AppNexus) to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to Metabase with Improvado

Improvado is a powerful marketing analytics platform that simplifies the process of connecting Xandr (ex. AppNexus) to Metabase. With Improvado, you can automate data extraction, transformation, and normalization, saving valuable time and resources. The platform also supports a wide variety of metrics and dimensions, making it easy to customize your data feeds and analyze the exact information you need.

By choosing Improvado, you'll benefit from a scalable and flexible solution designed specifically for enterprise-level organizations. With its robust customer support, ability to process large volumes of data, and centralized marketing and sales data, Improvado is the ideal choice for connecting Xandr (ex. AppNexus) to Metabase and unlocking the full potential of your marketing data.

Summary of connection Xandr (ex. AppNexus) to Metabase

In summary, connecting Xandr (ex. AppNexus) to Metabase can provide valuable insights and help drive better marketing decisions for large enterprises. While the process can be complex and time-consuming, using a solution like Improvado simplifies the entire process and offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you'll be better equipped to make data-driven decisions and optimize your advertising performance. To learn more about how Improvado can help, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.
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