Connect Xandr (ex. AppNexus) to Tableau with Zero API Maintenance

Xandr (ex. AppNexus) is a leading advertising technology platform that helps large enterprises manage and optimize their online advertising campaigns. With its sophisticated targeting and optimization tools, Xandr allows companies to reach the right audience at the right time, maximizing the effectiveness of their marketing efforts. Some of the benefits of using Xandr include increased ROI, improved ad performance, and better insights into campaign data.

Tableau is a powerful data visualization and business intelligence tool that enables enterprises to analyze and understand their data in an intuitive and visually appealing manner. With its user-friendly interface and advanced analytics capabilities, Tableau allows decision-makers to make informed decisions based on real-time data insights. Some of the benefits of using Tableau include faster data analysis, improved collaboration, and the ability to make data-driven decisions.

Connecting Xandr (ex. AppNexus) to Tableau can be achieved through various methods, such as:

• Using an API connector to fetch and import data from Xandr into Tableau. This method requires some technical expertise and knowledge of API integration.
• Exporting data from Xandr in CSV format and then importing it into Tableau. This can be a time-consuming process, especially if you have large volumes of data to import.
• Utilizing third-party data connectors, like the Tableau data connector, specifically designed to integrate with Xandr. These connectors simplify the data import process and enable seamless data synchronization between the two platforms.
• Employing a marketing analytics platform like Improvado to extract, transform, and load data from Xandr into Tableau. Improvado offers a comprehensive solution that automates the entire data pipeline, eliminating the need for manual data manipulation and ensuring the accuracy of your data.

Using Improvado instead of other methods to connect Xandr to Tableau offers numerous benefits, such as scalability, flexibility, and the ability to process large volumes of data efficiently.

Improvado is the best solution to connect Xandr (ex. AppNexus) to Tableau for several reasons:

• Improvado simplifies the data extraction process, allowing you to seamlessly import data from Xandr into Tableau without requiring any technical expertise.
• With Improvado, you can easily customize and filter the data according to your specific needs, ensuring that you have access to the most relevant metrics and dimensions for your analysis.
• Improvado's platform is built to scale, enabling you to handle large volumes of data without any performance issues. This is particularly important for enterprises with extensive marketing campaigns and large datasets.
• Improvado offers excellent customer support, ensuring that your data integration and visualization needs are met with the highest level of service.
• By centralizing your marketing and sales data, Improvado allows you to gain a comprehensive view of your campaign performance, enabling you to make data-driven decisions and optimize your marketing strategy.

In summary, connecting Xandr (ex. AppNexus) and Tableau can be achieved using various methods, but Improvado offers the most efficient and effective solution. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado ensures that your marketing data is accurately and seamlessly integrated into Tableau. By centralizing your marketing and sales data with Improvado, you can gain valuable insights and make data-driven decisions to optimize your marketing efforts. To learn more, book a call with one of our experts today.