Connect Xandr (ex. AppNexus) to Google Sheets Without SQL

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading digital advertising platform that enables enterprise companies to efficiently manage and optimize their marketing campaigns. By leveraging advanced technology, Xandr provides businesses with a powerful solution for targeting audiences, maximizing ROI, and driving growth. With its robust features, Xandr allows enterprise companies to harness the full potential of their marketing efforts and stay ahead of the competition.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that enables users to create, edit, and share spreadsheets online. It offers enterprise companies a versatile platform for data management, collaboration, and analysis. The real-time editing capabilities and seamless integration with other Google Workspace tools make Google Sheets a valuable asset for businesses looking to streamline their workflow, improve productivity, and make data-driven decisions.

Connecting Xandr (ex. AppNexus) to Google Sheets

There are several ways to connect Xandr (ex. AppNexus) to Google Sheets for seamless data visualization:

  • Manually export data from Xandr and import it into Google Sheets: This method involves downloading your Xandr data in CSV format and then uploading it to Google Sheets. This process can be time-consuming and may not always provide the most accurate or up-to-date information.
  • Use a pre-built connector or third-party tool: Some tools offer built-in connectors that can help automate the process of importing data from Xandr to Google Sheets. These tools can simplify the process but may lack customization options or be limited in their functionality.
  • Build a custom integration using APIs: This method requires technical know-how and involves writing custom scripts to fetch data from Xandr's API and push it to Google Sheets. While this approach offers more flexibility, it can be challenging to maintain and manage, especially for large enterprises.
  • Utilize Improvado's advanced marketing analytics platform: Improvado offers a complete data pipeline solution, from data extraction and transformation to data normalization and visualization. By choosing Improvado, you can streamline the process of connecting Xandr to Google Sheets, ensuring accurate and up-to-date data while eliminating the need for manual intervention or complex custom integrations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to Google Sheets with Improvado

Improvado stands out as the best solution for connecting Xandr (ex. AppNexus) to Google Sheets due to its powerful features and benefits:

  • Automated data extraction: Improvado's platform automates the process of extracting data from Xandr and other marketing data sources, reducing the need for manual intervention and ensuring up-to-date information.
  • Customizable data transformation: Improvado allows users to customize the way data is transformed and normalized, ensuring that it is ready for analysis and visualization in Google Sheets.
  • Wide range of metrics and dimensions: Improvado's platform supports an extensive list of metrics and dimensions that can be automatically extracted from Xandr, providing businesses with comprehensive insights into their marketing campaigns.
  • Scalable solution: Improvado's platform is designed to handle large volumes of data, making it an ideal choice for enterprise companies with extensive marketing efforts.

Summary of connection Xandr (ex. AppNexus) to Google Sheets

In summary, connecting Xandr (ex. AppNexus) and Google Sheets can help enterprises gain valuable insights into their marketing campaigns and make data-driven decisions. Improvado's advanced marketing analytics platform simplifies this process by offering a complete data pipeline solution, from extraction to visualization. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for centralizing marketing and sales data. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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