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Pull bid performance, audience segments, and campaign metrics from Xandr into your data warehouse. Connect programmatic advertising data to Tableau or Looker for unified media analytics.
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Improvado extracts campaign performance data from Xandr's API automatically, eliminating manual CSV downloads. The platform pulls impression data, click metrics, conversion tracking, and spend information on your schedule. Your Xandr data flows directly into destinations like BigQuery, Snowflake, or Tableau without technical setup. Data refreshes run every hour, ensuring your programmatic advertising reports stay current.
Improvado's Marketing Common Data Model standardizes Xandr metrics alongside other DSP and advertising platforms. Campaign names, audience segments, and performance indicators align across DV360, Amazon DSP, and Xandr in a single view. This normalization enables true cross-platform programmatic analysis without manual data mapping. Compare cost-per-acquisition and viewability rates across all your programmatic channels in one dashboard.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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