Connect Xandr (ex. AppNexus) to MS Excel to Make Data-Driven Decisions

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What is Xandr (ex. AppNexus)?

Xandr, formerly known as AppNexus, is a leading technology platform that enables large enterprise companies to optimize their advertising strategies by providing advanced programmatic buying and selling tools. With its robust suite of solutions, Xandr helps businesses gain insights into consumer behavior, maximize ad performance, and increase overall marketing ROI.

What is MS Excel?

MS Excel is a widely-used spreadsheet program that allows enterprise companies to organize, analyze, and visualize data. It offers a range of features, including data manipulation, calculations, and graphing tools. By leveraging the power of MS Excel, businesses can optimize their processes, make data-driven decisions, and improve overall efficiency.

Connecting Xandr (ex. AppNexus) to MS Excel

There are several ways to connect Xandr (ex. AppNexus) to MS Excel:

  • Manual data export: Export Xandr data as CSV files and import them into MS Excel for further analysis.
  • API integration: Utilize Xandr's API to retrieve data and then use programming languages, such as Python or R, to process and import the data into MS Excel.
  • Third-party connectors: Use data connectors available in the market to establish a connection between Xandr and MS Excel. Some popular options include Power Query, Supermetrics, and Klipfolio.
  • Improvado: Choose Improvado for a seamless and efficient way to extract, transform, and load Xandr data into MS Excel. Unlike other methods, Improvado offers a complete data pipeline solution, centralizing your marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to MS Excel with Improvado

Improvado is the best solution for connecting Xandr (ex. AppNexus) to MS Excel, offering numerous benefits:

  • Scalability: Improvado can handle large volumes of data from multiple sources, ensuring smooth data processing and visualization.
  • Customization: With Improvado, you can customize your data extraction, transformation, and loading process to suit your specific needs.
  • Comprehensive data: Improvado can automatically extract various metrics and dimensions from Xandr, providing you with a complete view of your advertising performance.
  • Customer support: Improvado offers high-quality customer support, assisting you with any technical issues or questions you may have.

Summary of connection Xandr (ex. AppNexus) to MS Excel

In conclusion, connecting Xandr (ex. AppNexus) and MS Excel helps businesses unlock valuable insights, informing data-driven decision-making. Improvado is the ideal solution for this integration, offering scalability, customization, and a complete data pipeline from extraction to visualization. With Improvado, enterprises can centralize their marketing and sales data, process large volumes of information, and enjoy top-notch customer support. To learn more about how Improvado can help you connect Xandr to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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