Connect Xandr (ex. AppNexus) to Looker to Get Analysis-Ready Data

Xandr (ex. AppNexus) is a comprehensive advertising platform designed for large enterprises to efficiently manage and optimize their digital advertising campaigns. By leveraging advanced analytics and automation capabilities, Xandr enables companies to make data-driven decisions, streamline operations, and maximize return on investment. With its robust suite of tools, including a demand-side platform, data management platform, and ad server, businesses can effectively reach their target audience, increase brand awareness, and drive sales.

Looker is a powerful business intelligence (BI) and data visualization tool that allows enterprises to analyze, visualize, and share their data in an easily digestible format. By providing a centralized platform for data exploration and collaboration, Looker enables organizations to make more informed decisions, identify trends, and uncover key insights. With its user-friendly interface, customizable dashboards, and seamless integration with various data sources, Looker empowers businesses to harness the full potential of their data, drive growth, and improve performance.

Connecting Xandr (ex. AppNexus) to Looker can significantly enhance your marketing analytics capabilities by enabling you to visualize and analyze your advertising data in real-time. There are several methods to establish this connection:

• Utilize Xandr's API: By connecting to Xandr's API, you can directly import your advertising data into Looker. This requires development resources and knowledge of API documentation.
• Export data files: Export your data from Xandr as CSV or Excel files, then import them into Looker. This method can be time-consuming and requires manual intervention.
• Third-party data connectors: Use a data connector tool to establish a connection between Xandr and Looker. These connectors automate data extraction, transformation, and loading (ETL) processes, simplifying data integration.
• Improvado: As a powerful marketing analytics platform, Improvado can seamlessly connect Xandr to Looker, providing a comprehensive data pipeline from data extraction and transformation to data visualization. With its robust features, Improvado stands out as the most efficient and scalable solution for integrating your marketing data sources.

Improvado is the best solution for connecting Xandr (ex. AppNexus) to Looker, offering numerous advantages over other methods. Some of the key benefits of using Improvado include:

• Scalability: Improvado can handle large volumes of data, making it suitable for enterprise-level organizations with extensive marketing campaigns and data sets.
• Customization: With Improvado, you can customize the data extraction and transformation process, ensuring that your data is tailored to your unique business needs and requirements.
• Automation: Improvado automates the entire ETL process, eliminating manual intervention and reducing the risk of errors.
• Centralization: By integrating Xandr with Looker, Improvado enables you to centralize your marketing and sales data, providing a comprehensive view of your performance metrics.
• Advanced metrics and dimensions: Improvado provides access to a wide range of metrics and dimensions that can be automatically extracted from Xandr, giving you deeper insights into your advertising performance.
• Exceptional customer support: Improvado offers dedicated customer support to ensure that your data integration process is seamless and efficient.

In summary, connecting Xandr (ex. AppNexus) to Looker using Improvado is the most efficient and effective way to unlock the full potential of your marketing data. By leveraging Improvado's scalable, customizable, and automated solution, you can centralize your marketing and sales data, visualize and analyze large volumes of data, and gain valuable insights to drive your business forward. To explore how Improvado can seamlessly integrate your Xandr data with Looker and transform your marketing analytics capabilities, book a call with an expert today.