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Xandr (ex. AppNexus) is a comprehensive advertising platform designed for large enterprises to efficiently manage and optimize their digital advertising campaigns. By leveraging advanced analytics and automation capabilities, Xandr enables companies to make data-driven decisions, streamline operations, and maximize return on investment. With its robust suite of tools, including a demand-side platform, data management platform, and ad server, businesses can effectively reach their target audience, increase brand awareness, and drive sales.
Looker is a powerful business intelligence (BI) and data visualization tool that allows enterprises to analyze, visualize, and share their data in an easily digestible format. By providing a centralized platform for data exploration and collaboration, Looker enables organizations to make more informed decisions, identify trends, and uncover key insights. With its user-friendly interface, customizable dashboards, and seamless integration with various data sources, Looker empowers businesses to harness the full potential of their data, drive growth, and improve performance.
Connecting Xandr (ex. AppNexus) to Looker can significantly enhance your marketing analytics capabilities by enabling you to visualize and analyze your advertising data in real-time. There are several methods to establish this connection:
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It's extremely helpful to have all our data in a centralized place.
Our success can be attributed to strategic optimizations and the use of the API aggregation platform, Improvado.
Improvado has changed the way we help our clients by allowing us to focus more on strategy and less on manual tasks.
Improvado is the best solution for connecting Xandr (ex. AppNexus) to Looker, offering numerous advantages over other methods. Some of the key benefits of using Improvado include:
In summary, connecting Xandr (ex. AppNexus) to Looker using Improvado is the most efficient and effective way to unlock the full potential of your marketing data. By leveraging Improvado's scalable, customizable, and automated solution, you can centralize your marketing and sales data, visualize and analyze large volumes of data, and gain valuable insights to drive your business forward. To explore how Improvado can seamlessly integrate your Xandr data with Looker and transform your marketing analytics capabilities, book a call with an expert today.
Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.