Connect Xandr (ex. AppNexus) to Sisense for Unbiased Marketing Insights

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading advertising technology platform that helps enterprise companies streamline their digital advertising campaigns. By leveraging advanced data analytics and programmatic capabilities, Xandr enables businesses to optimize their marketing efforts, target specific audiences, and maximize return on investment. With access to a vast range of inventory and data sources, Xandr empowers marketers to make data-driven decisions and achieve better results.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform designed to help large enterprises uncover insights from their data. With its robust data analytics capabilities and user-friendly interface, Sisense enables businesses to easily create interactive dashboards, reports, and visualizations. By consolidating data from multiple sources, Sisense allows companies to gain a holistic view of their operations, identify trends, and make informed decisions that drive growth and success.

Connecting Xandr (ex. AppNexus) to Sisense

Connecting Xandr (ex. AppNexus) to Sisense can be achieved through several methods, including:

  • Using a custom-built API integration to transfer data from Xandr to Sisense, enabling seamless data synchronization and analysis.
  • Exporting data from Xandr in a compatible format, such as CSV or JSON, and then importing it into Sisense for analysis and visualization.
  • Utilizing a third-party data connector that can simplify the process of extracting, transforming, and loading data from Xandr to Sisense.
  • Working with an ETL (extract, transform, load) tool to automate the process of data extraction and load from Xandr to Sisense, ensuring consistency and accuracy of the data.
  • Choosing Improvado as a comprehensive data integration solution that can easily connect Xandr to Sisense, providing a unified platform for all your marketing data needs.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Xandr (ex. AppNexus) to Sisense with Improvado

Improvado is the ideal solution for connecting Xandr (ex. AppNexus) to Sisense because it offers a complete data pipeline from data extraction to visualization. With Improvado's powerful data transformation and normalization capabilities, businesses can seamlessly integrate their Xandr data into Sisense, ensuring accurate and consistent data analysis. Additionally, Improvado's platform can automatically extract a wide range of metrics and dimensions from Xandr, enabling businesses to fully leverage the insights generated by their marketing campaigns.

Choosing Improvado also means benefiting from its unparalleled scalability, customization options, and high-quality customer support. With the ability to process large volumes of data and centralize marketing and sales data, Improvado empowers businesses to make data-driven decisions that drive success. Furthermore, Improvado's robust integration capabilities enable businesses to connect multiple data sources to Sisense, creating a comprehensive and unified view of their marketing performance.

Summary of connection Xandr (ex. AppNexus) to Sisense

In summary, connecting Xandr (ex. AppNexus) and Sisense is a powerful way to unlock valuable insights from your marketing campaigns. By leveraging Improvado's advanced data integration capabilities, businesses can enjoy a seamless and efficient data pipeline that spans from data extraction to visualization. With Improvado's scalability, customization options, and high-quality customer support, large enterprises can fully capitalize on the benefits of integrating Xandr and Sisense. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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