Connect Xandr (ex. AppNexus) to Domo to Streamline Marketing Analytics

Streamline marketing decision-making with Improvado.

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading digital advertising platform that enables large enterprises to efficiently and effectively manage their digital marketing campaigns. By leveraging innovative technology, Xandr provides businesses with advanced targeting capabilities, real-time bidding, and access to a vast inventory of ad space. This helps enterprises optimize their advertising efforts, maximize return on investment, and gain valuable insights into consumer behavior.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for enterprise organizations. With its user-friendly interface and robust set of features, Domo enables companies to transform raw data into actionable insights, helping them make more informed business decisions. Large enterprises benefit from Domo's ability to connect with various data sources, consolidate data into a single dashboard, and visualize complex data sets using interactive charts and graphs.

Connecting Xandr (ex. AppNexus) to Domo

Connecting Xandr (ex. AppNexus) to Domo can be achieved through several methods, including:

  • Using a native Xandr (ex. AppNexus) Domo connector, available within the Domo platform, to establish a direct connection between the two systems.
  • Exporting Xandr (ex. AppNexus) data to CSV or another compatible format, then importing the data into Domo using a file-based connector.
  • Utilizing a third-party data connector for Domo, such as a cloud-based ETL (extract, transform, load) tool, to extract data from Xandr (ex. AppNexus) and load it into Domo.
  • Developing a custom integration using APIs provided by both Xandr (ex. AppNexus) and Domo to programmatically sync data between the two platforms.
  • Choosing Improvado as your data integration solution, which offers a more efficient and streamlined process for connecting Xandr (ex. AppNexus) to Domo compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Xandr (ex. AppNexus) to Domo with Improvado

Improvado is the best solution for connecting Xandr (ex. AppNexus) to Domo, thanks to its comprehensive data pipeline that covers the entire process - from data extraction to visualization. With Improvado, you can easily and efficiently transfer data from Xandr (ex. AppNexus) to Domo, ensuring that your team has access to accurate and up-to-date information for informed decision-making.

Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Xandr (ex. AppNexus), providing a complete view of your digital advertising performance. Additionally, Improvado's user-friendly interface, customizable reporting capabilities, and excellent customer support make it the ideal solution for large enterprises looking to connect Xandr (ex. AppNexus) with Domo.

Summary of connection Xandr (ex. AppNexus) to Domo

In summary, connecting Xandr (ex. AppNexus) and Domo is a critical step for enterprise organizations looking to consolidate their marketing and sales data, visualize complex data sets, and make data-driven decisions. Improvado offers a scalable, customizable, and efficient solution for this integration, allowing businesses to process large volumes of data and centralize their marketing insights. With Improvado's high-quality customer support and seamless integration process, connecting Xandr (ex. AppNexus) to Domo has never been easier. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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