Connect Xandr (ex. AppNexus) to Excel Power Query to Make Data-Driven Decisions

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What is Xandr (ex. AppNexus)?

Xandr, formerly known as AppNexus, is a leading technology platform that provides advanced advertising solutions for enterprise companies. By utilizing Xandr, businesses can gain access to valuable insights about their audience, optimize their ad campaigns, and improve their overall marketing strategies. This sophisticated platform helps companies make informed decisions and maximize their return on investment in digital advertising.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool that allows users to easily connect, transform, and visualize large volumes of data from various sources. With Excel Power Query, enterprise companies can streamline their data analysis processes, automate complex tasks, and produce insightful reports to drive data-driven decision-making. By harnessing the capabilities of Excel Power Query, businesses can access valuable insights that drive growth and increase efficiency.

Connecting Xandr (ex. AppNexus) to Excel Power Query

There are several ways to connect Xandr (ex. AppNexus) to Excel Power Query:

  • Use the built-in connector for Xandr (ex. AppNexus) within Excel Power Query, which may require additional configuration steps depending on the specific data needs.
  • Develop a custom data connector using the Excel Power Query SDK, which allows for greater customization and control over the data import process.
  • Utilize third-party tools or services to establish a connection between Xandr (ex. AppNexus) and Excel Power Query, and manage the data synchronization between the two platforms.
  • Employ APIs to access data from Xandr (ex. AppNexus) and import it into Excel Power Query, which may require additional development work and expertise.
  • Choose to use Improvado, an advanced marketing analytics platform that offers seamless integration between Xandr (ex. AppNexus) and Excel Power Query, ensuring a simple and efficient connection process without the need for custom development or complex configurations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Xandr (ex. AppNexus) to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Xandr (ex. AppNexus) to Excel Power Query. With Improvado, users can easily extract, transform, and visualize data from Xandr (ex. AppNexus) and other marketing data sources. Improvado not only simplifies the data connection process but also offers a wide range of metrics and dimensions that can be automatically extracted from Xandr (ex. AppNexus) and other sources. This makes it incredibly easy for users to create customized and comprehensive dashboards and reports within Excel Power Query.

Moreover, Improvado provides a centralized solution for managing all marketing and sales data, ensuring that businesses can easily access and analyze their data from a single platform. With its ability to process large volumes of data and offer unparalleled scalability, Improvado is the perfect choice for enterprise companies looking to connect Xandr (ex. AppNexus) to Excel Power Query and unlock the full potential of their marketing data.

Summary of connection Xandr (ex. AppNexus) to Excel Power Query

In summary, connecting Xandr (ex. AppNexus) and Excel Power Query allows businesses to leverage their marketing data to make data-driven decisions and optimize their advertising strategies. By using Improvado, enterprise companies can take advantage of a scalable, customizable, and easy-to-use solution for connecting Xandr (ex. AppNexus) to Excel Power Query. With Improvado's top-tier customer support, businesses can feel confident in their ability to centralize marketing and sales data, process large volumes of information, and create insightful reports within Excel Power Query. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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