Connect Xandr (ex. AppNexus) to Chartio for Real-Time Data Flow

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What is Xandr (ex. AppNexus)?

Xandr (ex. AppNexus) is a leading advertising technology platform that enables enterprise companies to maximize the value of their digital advertising campaigns. With its advanced data-driven solutions, Xandr helps businesses optimize their advertising strategies, analyze performance, and target the right audiences. By leveraging Xandr's robust features, enterprises can benefit from increased ad revenue, improved audience targeting, and enhanced campaign performance.

What is Chartio?

Chartio is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. With its intuitive drag-and-drop interface, Chartio enables users to easily analyze, visualize, and share data from multiple sources. By connecting Chartio to various data sources, businesses can gain valuable insights, make data-driven decisions, and streamline their reporting processes. Some key benefits of using Chartio include its ease of use, versatile data visualization options, and the ability to customize dashboards to suit specific business needs.

Connecting Xandr (ex. AppNexus) to Chartio

Connecting Xandr (ex. AppNexus) to Chartio can be achieved through several steps:

  • Access your Xandr account and locate the API key and API secret, which will be used to authenticate and establish a connection to Chartio.
  • In Chartio, create a new data source and select the Xandr (ex. AppNexus) connector from the list of available connectors.
  • Enter the API key and API secret obtained from Xandr, along with any other required information, to establish the connection between Xandr and Chartio.
  • Once connected, you can use Chartio's intuitive interface to build custom dashboards, visualize data, and analyze your Xandr advertising campaigns.
  • Alternatively, you can extract data from Xandr (ex. AppNexus) to Chartio using a data connector like Improvado. This approach simplifies the process, automates data extraction and transformation, and provides additional benefits such as scalability and customization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Xandr (ex. AppNexus) to Chartio with Improvado

Improvado is the best solution for connecting Xandr (ex. AppNexus) to Chartio because it offers several advantages over other methods:

  • Improvado automates the entire data pipeline, from extraction to transformation, normalization, and visualization, saving time and reducing manual effort.
  • With Improvado, you can access a wide range of metrics and dimensions from Xandr, enabling you to build comprehensive and detailed reports in Chartio.
  • Improvado's platform is built for scalability, allowing large enterprises to easily process and analyze huge volumes of data.
  • Customization options are available to tailor the data pipeline to your specific needs, ensuring that your Xandr data is presented exactly how you want it in Chartio.
  • Improvado's customer support team is highly responsive and knowledgeable, providing assistance throughout the entire process of connecting Xandr to Chartio.

Summary of connection Xandr (ex. AppNexus) to Chartio

In summary, connecting Xandr (ex. AppNexus) and Chartio is a powerful way to gain insights and optimize your advertising campaigns. By using Improvado to establish this connection, you can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado's platform enables you to centralize your marketing and sales data, resulting in a more comprehensive and efficient analytics experience. To learn more about how Improvado can help you connect Xandr to Chartio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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