Connect The Trade Desk to Power BI Without SQL

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is The Trade Desk?

The Trade Desk is a leading programmatic advertising platform, empowering enterprise companies to manage data-driven digital advertising campaigns across various ad formats and devices. By leveraging artificial intelligence and machine learning, The Trade Desk allows businesses to optimize their marketing strategies, maximize reach, and drive better ROI. Furthermore, it provides insights and analysis to help marketers make data-driven decisions and implement effective targeting strategies.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool designed for enterprise companies. It helps organizations analyze and visualize vast amounts of data, enabling them to discover valuable insights and make informed decisions. Power BI offers robust data analysis capabilities, interactive visualizations, and seamless integration with various data sources, making it an essential tool for businesses looking to gain a competitive advantage through data-driven decision-making.

Connecting The Trade Desk to Power BI

Connecting The Trade Desk to Power BI can be achieved through several methods:

  • Exporting The Trade Desk data as a CSV or Excel file and importing it into Power BI.
  • Using a pre-built data connector for Power BI The Trade Desk to establish a direct connection between the two platforms.
  • Utilizing an API to extract data from The Trade Desk and load it into Power BI.
  • Developing a custom solution to sync The Trade Desk data with Power BI, which may require advanced programming skills and substantial time investment.
  • Choosing a specialized platform like Improvado, which automates the entire process of connecting The Trade Desk and Power BI, saving time and resources.

A significant advantage of using Improvado over other methods is its ability to provide efficient data extraction and load without requiring any coding expertise. This way, you can focus on analyzing and visualizing your data rather than spending time on complex integrations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Power BI with Improvado

Improvado is the best solution to connect The Trade Desk to Power BI because it simplifies and automates the entire process. The platform extracts data from The Trade Desk, transforms and normalizes it, and seamlessly integrates it with Power BI. With Improvado's pre-built connectors, you don't need any programming knowledge, making it an ideal choice for marketing and analytics decision-makers.

Moreover, Improvado provides a comprehensive data dictionary that outlines the metrics and dimensions available from The Trade Desk, ensuring that you have access to all the data you need for in-depth analysis. By using Improvado, you can save time and resources while ensuring that your data is accurate, up-to-date, and ready for analysis in Power BI.

Summary of connection The Trade Desk to Power BI

In summary, connecting The Trade Desk to Power BI is crucial for enterprise companies looking to leverage their marketing data for better decision-making. Improvado is the best solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes your marketing and sales data, empowering you to make data-driven decisions and optimize your marketing strategy. To see how Improvado can help you integrate The Trade Desk and Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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