Connect Outbrain to Power BI Automatically

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What is Outbrain?

Outbrain is a leading content discovery platform that helps enterprise companies drive traffic and increase user engagement through personalized content recommendations. By utilizing Outbrain, businesses can reach their target audience and boost conversions, while also gaining valuable insights into customer behavior and preferences.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool designed for enterprise companies. It enables users to create interactive dashboards and reports, analyze data from various sources, and share insights with team members. Power BI helps organizations make data-driven decisions, improve efficiency, and uncover hidden trends and opportunities.

Connecting Outbrain to Power BI

Connecting Outbrain to Power BI can be achieved in several ways:

  • Manual export and import: Export data from Outbrain as CSV files and then import them into Power BI. This method can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • Using Power BI's data connector: Power BI provides a built-in connector for Outbrain, which can be used to access and import data directly from your Outbrain account. However, this method may not support all metrics and dimensions available in Outbrain.
  • API integration: Create a custom connection between Outbrain and Power BI using Outbrain's API. This method requires technical expertise and may involve complex coding and maintenance.
  • Third-party connectors: Utilize a third-party data connector for Power BI Outbrain integration. These connectors can simplify the process, but their quality and compatibility vary, and they may come with additional costs.
  • Using Improvado: Improvado offers an advanced marketing analytics platform that covers data extraction, transformation, and visualization, making it the most efficient and reliable way to connect Outbrain to Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Outbrain to Power BI with Improvado

Improvado is the best solution for connecting Outbrain to Power BI, as it streamlines the entire data pipeline process. With Improvado, you can extract, transform, and normalize your Outbrain data before importing it into Power BI. This ensures that your data is not only accurate but also easy to analyze and visualize.

Moreover, Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions supported by Outbrain, so you can be sure that all the data you need is available for analysis. Furthermore, Improvado is designed to handle large volumes of data, making it suitable for enterprise companies with extensive marketing operations.

Lastly, Improvado offers exceptional customer support, ensuring that any issues or questions you may have are promptly addressed by their dedicated team of experts.

Summary of connection Outbrain to Power BI

In summary, connecting Outbrain and Power BI can be simplified and optimized using Improvado. This advanced marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, making it easier to visualize and analyze Outbrain data in Power BI. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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