Connect The Trade Desk to Excel Power Query to Make Data-Driven Decisions

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What is The Trade Desk?

The Trade Desk is a leading global advertising technology platform that enables large enterprises to manage and optimize digital advertising campaigns across various channels and formats. By leveraging artificial intelligence, The Trade Desk helps businesses reach their target audiences more effectively, delivering engaging ads with precision and scale. This results-driven approach helps companies maximize their return on investment and achieve their marketing goals.

What is Excel Power Query?

Excel Power Query is a powerful data analysis and transformation tool within Microsoft Excel, commonly used by enterprise businesses for data manipulation and visualization. With Excel Power Query, users can efficiently connect to multiple data sources, clean and transform data, and create custom data models. This enables organizations to gain valuable insights and make data-driven decisions, ultimately improving their overall performance.

Connecting The Trade Desk to Excel Power Query

There are several ways to connect The Trade Desk to Excel Power Query:

  • Using The Trade Desk's API: Access The Trade Desk's data through their API and import it directly into Excel Power Query. This may require some technical knowledge and familiarity with APIs.
  • Exporting data as a CSV file: Download your data from The Trade Desk in CSV format and import it into Excel Power Query. This method is simple but may not be suitable for large data sets or frequent updates.
  • Third-party connectors: Use a third-party data connector tool specifically designed for Excel Power Query and The Trade Desk integration. These tools can simplify the process and automate data updates.
  • Using Improvado: Improvado offers a more advanced and streamlined solution for connecting The Trade Desk to Excel Power Query, eliminating the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Excel Power Query with Improvado

Improvado is the best solution for connecting The Trade Desk to Excel Power Query, as it offers a complete data pipeline from data extraction to visualization. With Improvado, you can easily extract data from The Trade Desk and other marketing platforms, transform and normalize it, and seamlessly connect it to Excel Power Query. This helps you save time and resources, enabling you to focus on analyzing and optimizing your marketing campaigns.

Improvado offers a comprehensive data dictionary with a wide range of metrics and dimensions that can be automatically extracted from The Trade Desk and other data sources. This ensures that you have access to all the information you need for in-depth analysis and reporting. Additionally, Improvado's scalability, customization options, and ability to process large volumes of data make it an ideal solution for enterprise businesses with complex marketing data needs.

Summary of connection The Trade Desk to Excel Power Query

In summary, connecting The Trade Desk to Excel Power Query can be achieved through various methods, but Improvado offers the most efficient and comprehensive solution. By leveraging Improvado's advanced marketing analytics platform, businesses can centralize their marketing and sales data, streamline data extraction and transformation processes, and easily connect to Excel Power Query for data visualization and analysis. This ultimately leads to better decision-making and improved marketing performance.

Improvado's benefits include scalability, customization, high quality of customer support, ability to process large volumes of data, and the ability to centralize marketing and sales data. To learn more about how Improvado can help your business connect The Trade Desk to Excel Power Query and optimize your marketing efforts, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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