Connect The Trade Desk to Looker with Zero API Maintenance

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What is The Trade Desk?

The Trade Desk is a leading global technology platform for digital advertising, empowering large enterprises to effectively reach their target audiences. By leveraging advanced algorithms and data-driven insights, The Trade Desk enables marketers to make informed decisions and optimize their advertising campaigns across multiple channels. The platform's extensive reach and powerful targeting capabilities provide businesses with the means to drive meaningful results and maximize their return on investment.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed to help enterprises make data-driven decisions. With its user-friendly interface and robust features, Looker allows users to explore, analyze, and visualize large volumes of data from various sources. By transforming raw data into actionable insights, Looker enables organizations to make more informed decisions, optimize operations, and uncover hidden opportunities for growth.

Connecting The Trade Desk to Looker

Connecting The Trade Desk to Looker can be achieved through several methods:

  • Using a custom-built data connector to extract data from The Trade Desk and load it into Looker.
  • Exporting data from The Trade Desk in a compatible format, such as CSV or JSON, and importing it into Looker using a data import tool.
  • Utilizing a third-party data integration platform to automate the process of extracting and loading data from The Trade Desk to Looker.
  • Developing a custom API integration to enable seamless data synchronization between The Trade Desk and Looker.
  • Opting for Improvado as a more efficient and reliable alternative for connecting The Trade Desk to Looker. Unlike other methods, Improvado eliminates the need for manual data extraction and transformation, ensuring accurate and up-to-date data in your Looker dashboard.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting The Trade Desk to Looker with Improvado

Improvado stands out as the best solution for connecting The Trade Desk to Looker for several reasons:

  • It provides a comprehensive data extraction and load solution, automating the process of gathering and transforming data from The Trade Desk.
  • Improvado's pre-built connector simplifies the integration process, reducing the time and resources required for custom development.
  • The platform offers a wide range of metrics and dimensions that can be automatically extracted from The Trade Desk, enabling users to tailor their Looker dashboards to their specific needs.
  • Improvado's scalability and ability to handle large volumes of data make it an ideal choice for enterprises with extensive marketing operations.
  • With its dedication to high-quality customer support, Improvado ensures a smooth and successful integration process.

Summary of connection The Trade Desk to Looker

In conclusion, connecting The Trade Desk and Looker is essential for enterprises looking to leverage their marketing data for better decision-making. By utilizing Improvado's robust solution, businesses can enjoy the benefits of streamlined data integration, customizable metrics, and reliable support. The platform's scalability, ability to process large volumes of data, and centralized approach to marketing and sales data make it the optimal choice for connecting The Trade Desk to Looker. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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