Connect Exponea to Power BI Without SQL

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What is Exponea?

Exponea is a customer data platform that helps large enterprises understand and engage with their customers. By collecting and analyzing real-time customer data, Exponea enables businesses to create personalized experiences for their customers, drive higher conversions, and increase customer lifetime value. Some benefits of using Exponea include improved customer segmentation, advanced analytics, and the ability to execute targeted marketing campaigns.

What is Power BI?

Power BI is a business intelligence and data visualization tool developed by Microsoft. It helps large enterprises transform raw data into actionable insights by creating interactive visualizations, reports, and dashboards. Power BI enables users to connect to various data sources, perform data analysis, and share insights with team members. Some benefits of using Power BI include its ease of use, ability to handle large data volumes, and seamless integration with other Microsoft products.

Connecting Exponea to Power BI

There are several ways to connect Exponea to Power BI:

  • Use the Exponea API to export data from Exponea and import it into Power BI. This method requires knowledge of API calls and manual data manipulation.
  • Develop a custom data connector for Power BI Exponea by leveraging the Power Query M language. This requires advanced programming skills and ongoing maintenance as data requirements evolve.
  • Utilize an existing Power BI data connector, such as the Exponea Power BI connector, to streamline the process of importing data from Exponea to Power BI. This option may have limited support for custom metrics and dimensions.
  • Choose a third-party data integration platform like Improvado to extract, load, and transform data from Exponea to Power BI. With Improvado, you can centralize your marketing and sales data, customize metrics and dimensions, and scale your data processing capabilities as your business grows.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Exponea to Power BI with Improvado

Improvado is the best solution for connecting Exponea to Power BI because it offers a complete data pipeline, from data extraction to visualization. With Improvado, you can automatically extract data from Exponea, transform and normalize it, and load it into Power BI for analysis and visualization. The platform supports a wide range of metrics and dimensions, allowing you to create custom dashboards and reports tailored to your business needs.

Some advantages of using Improvado to connect Exponea to Power BI include:

  • Scalability: Improvado can handle large volumes of data, making it suitable for large enterprises with complex data requirements.
  • Customization: You can customize the metrics and dimensions you want to extract from Exponea, ensuring that your Power BI dashboards and reports are tailored to your specific needs.
  • High-quality customer support: Improvado offers dedicated customer support to help you set up and maintain your data pipeline, ensuring a smooth and hassle-free experience.
  • Centralized data: Improvado enables you to centralize your marketing and sales data, providing a single source of truth for all your data-driven decision-making.

Summary of connection Exponea to Power BI

In summary, connecting Exponea and Power BI is made simple with Improvado. This advanced marketing analytics platform offers a complete data pipeline, enabling you to extract, transform, and visualize your Exponea data in Power BI with ease. With Improvado, you can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Centralize your marketing and sales data to make data-driven decisions and enhance your business performance. To learn more about how Improvado can help you connect Exponea to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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