Connect MediaMath to Power BI for Real-Time Data Flow

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What is MediaMath?

MediaMath is a leading marketing technology platform that empowers enterprise companies to optimize their digital advertising campaigns. By leveraging artificial intelligence and machine learning, MediaMath enables marketers to make data-driven decisions, streamline campaign management, and achieve higher ROI. With its robust suite of tools, MediaMath helps enterprises reach their target audience, personalize ad experiences, and measure campaign performance effectively.

What is Power BI?

Power BI is a business analytics solution by Microsoft that enables enterprise companies to visualize and analyze their data. Power BI's intuitive interface and powerful data processing capabilities allow users to create interactive dashboards and reports easily. By consolidating data from various sources, Power BI helps organizations gain valuable insights, identify trends, and make informed decisions. With its scalability and comprehensive set of features, Power BI caters to the needs of large enterprises, helping them to drive growth and stay ahead of the competition.

Connecting MediaMath to Power BI

Connecting MediaMath to Power BI can be achieved in several ways. Here are some methods:

  • Using Power BI's native connector: Power BI offers a built-in connector to integrate with MediaMath. This method allows you to import data from MediaMath to Power BI directly, but may have limitations in terms of data granularity and frequency of updates.
  • Building a custom connector: If the native connector doesn't meet your needs, you can create a custom connector using Power BI's API or SDK. This option provides more flexibility, but requires programming skills and ongoing maintenance.
  • Exporting data from MediaMath and importing it to Power BI: This method involves manually exporting data from MediaMath, such as CSV or Excel files, and then importing the data into Power BI. This approach can be time-consuming and error-prone, especially when dealing with large volumes of data.
  • Using a third-party data integration tool: Several data integration tools are available in the market that can help you connect MediaMath to Power BI. These tools can automate data extraction, transformation, and loading, but may come with a cost and require a learning curve.
  • Connecting MediaMath to Power BI using Improvado: Instead of the above methods, you can use Improvado, an advanced marketing analytics platform that simplifies the process of connecting MediaMath to Power BI. With its complete data pipeline, Improvado covers data extraction and loading, data transformation and normalization, and data visualization, making it a one-stop solution for all your data integration needs.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Power BI with Improvado

Improvado is the best solution for connecting MediaMath to Power BI because it offers several advantages over other methods:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise companies with extensive marketing campaigns.
  • Customization: Improvado allows you to customize metrics and dimensions according to your unique business needs, ensuring that you have access to the most relevant data for your analysis.
  • Centralization: With Improvado, you can consolidate data from various marketing and sales platforms, providing a unified view of your business performance.
  • Automation: Improvado automates the process of data extraction, transformation, and loading, saving you time and effort. You can access metrics and dimensions from MediaMath without any manual intervention.
  • Customer support: Improvado provides dedicated customer support to help you troubleshoot issues and optimize your analytics setup.

Summary of connection MediaMath to Power BI

In summary, connecting MediaMath and Power BI can greatly improve your marketing data analysis and visualization capabilities. While there are several ways to connect these platforms, using Improvado is the most efficient and effective option. Improvado's scalable, customizable solution allows you to process large volumes of data, centralize your marketing and sales data, and streamline your data integration process. Furthermore, Improvado's high-quality customer support ensures that you can effectively leverage the platform to gain valuable insights and make data-driven decisions. To learn more about how Improvado can enhance your marketing analytics, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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