Connect Twilio to Power BI to Make Data-Driven Decisions

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What is Twilio?

Twilio is a cloud communications platform that enables businesses to engage with their customers through various channels like voice, messaging, and video. Enterprise companies benefit from using Twilio by streamlining their communications, automating customer interactions, and improving overall customer engagement. With Twilio's APIs, businesses can easily integrate communication features into their existing applications and systems.

What is Power BI?

Power BI is a business analytics service offered by Microsoft that helps organizations visualize and share insights from their data. It allows users to create interactive dashboards and reports to make data-driven decisions. Enterprise companies benefit from using Power BI by gaining a deeper understanding of their data, identifying trends and patterns, and fostering a data-driven culture within the organization. Power BI's extensive capabilities make it an ideal choice for large-scale data analysis and visualization.

Connecting Twilio to Power BI

Connecting Twilio to Power BI involves several steps:

  • First, you need to export your Twilio data. Twilio provides APIs that allow you to extract data related to calls, messages, and other communication events.
  • Next, you need to prepare the data for Power BI. This may involve cleaning, filtering, or aggregating the data to make it suitable for analysis and visualization.
  • After preparing the data, you need to import it into Power BI. You can use Power BI's built-in connectors, like the Web connector, to import data directly from Twilio's APIs. You may also use third-party tools or custom scripts to automate the data import process.
  • Once the data is in Power BI, you can create visualizations, reports, and dashboards to analyze and gain insights from your Twilio data.
  • Instead of going through these steps manually, you can simplify the process by using a solution like Improvado. Improvado provides a data connector for Power BI that automates data extraction, transformation, and load, making it easy to connect Twilio to Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Twilio to Power BI with Improvado

Using Improvado to connect Twilio to Power BI offers several advantages:

  • Improvado's data connector for Power BI Twilio automates the entire data pipeline, saving you time and effort.
  • With Improvado, you can customize the metrics and dimensions you want to extract from Twilio, ensuring that you get the exact data you need for analysis. Improvado provides a comprehensive data dictionary that lists all the available metrics and dimensions for each supported data source.
  • Improvado's solution is designed to handle large volumes of data, making it suitable for enterprise companies with massive datasets.
  • Improvado offers high-quality customer support, ensuring that you get the help you need to connect and visualize your Twilio data in Power BI.

Summary of connection Twilio to Power BI

In summary, connecting Twilio and Power BI allows businesses to gain valuable insights from their communication data. By using Improvado's data connector for Power BI Twilio, you can streamline the process of extracting, transforming, and loading data from Twilio to Power BI. Improvado offers a scalable, customizable solution with high-quality customer support, making it the ideal choice for large enterprises. With Improvado, you can centralize your marketing and sales data, process large volumes of data, and create powerful visualizations in Power BI. If you're interested in learning more, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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