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Gather cadence performance, email metrics, and call data from your SalesLoft platform. Build comprehensive sales dashboards in Looker with pipeline and activity insights.
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Improvado connects to SalesLoft's API to extract email engagement metrics, call activity data, cadence performance, and prospect interaction history. The platform automatically syncs data according to your schedule, eliminating manual report downloads and CSV exports. Your SalesLoft data flows directly into BigQuery, Snowflake, or visualization tools without technical configuration. Real-time data updates ensure your sales dashboards always reflect the latest prospect engagement and pipeline activity.
Improvado normalizes SalesLoft data using the Marketing Common Data Model (MCDM), standardizing engagement metrics, conversion rates, and pipeline stages. This normalization allows you to combine sales engagement data with CRM records, marketing automation, and customer success platforms. You can analyze how email cadences impact deal velocity or correlate call activity with revenue outcomes. The unified dataset enables comprehensive revenue attribution and sales performance analysis across all touchpoints.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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