Connect Skai to Power BI for Unbiased Marketing Insights

Streamline marketing decision-making with Improvado.

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What is Skai?

Skai is a leading marketing intelligence platform that offers advanced data-driven solutions for enterprise companies. With its AI-powered technology, Skai helps businesses optimize their digital marketing strategies by providing insights into campaign performance, competitive analysis, and market trends. By leveraging Skai, enterprises can make data-driven decisions to improve their marketing ROI and stay ahead of the competition.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool developed by Microsoft. It enables enterprise companies to analyze, visualize, and share their data with ease. With its intuitive interface, Power BI allows users to create interactive reports and dashboards, generating actionable insights from vast amounts of data. By utilizing Power BI, enterprises can make informed decisions, monitor their performance, and identify trends to drive growth and profitability.

Connecting Skai to Power BI

Connecting Skai to Power BI can be achieved through various methods:

  • Using a direct API connection: Establish a connection between Skai and Power BI through APIs to retrieve marketing data directly from Skai and visualize it within Power BI. This method requires technical expertise and knowledge of APIs.
  • Utilizing a third-party connector: Leverage a pre-built data connector for Power BI Skai, such as the Power BI Skai connector, to facilitate the connection between the two platforms. This approach simplifies the process but may limit the customization options.
  • Manually exporting data from Skai and importing it into Power BI: Export the desired marketing data from Skai in a format compatible with Power BI (e.g., CSV or Excel) and manually import it into Power BI for visualization. Although this method is time-consuming and requires manual effort, it provides a high level of customization.
  • Employing Improvado: Use Improvado to extract data from Skai to Power BI with ease, offering a robust, scalable, and customizable solution for connecting the two platforms. With Improvado, businesses can streamline their data integration process and focus on generating insights rather than dealing with data extraction, transformation, and load.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Skai to Power BI with Improvado

Improvado is the ultimate solution to connect Skai to Power BI for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise-grade data integration requirements.
  • Customization: Unlike other data connectors, Improvado offers a high level of customization, allowing businesses to tailor their data integration process according to their specific needs.
  • Comprehensive metrics and dimensions: Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Skai, enabling businesses to gain deep insights into their marketing campaigns.
  • High-quality customer support: Improvado's dedicated team of experts provides exceptional customer support to ensure seamless data integration and address any issues promptly.
  • Data centralization: With Improvado, businesses can centralize their marketing and sales data, making it easy to manage and analyze data from various sources in one place.

Summary of connection Skai to Power BI

In summary, connecting Skai and Power BI can unlock valuable insights and drive data-driven decision-making for enterprise companies. Improvado offers a robust, scalable, and customizable solution to connect Skai to Power BI, allowing businesses to focus on generating insights rather than dealing with data extraction and transformation. With Improvado, enterprises can benefit from a centralized marketing and sales data platform, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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