Connect Pinterest Ads to Power BI to Streamline Marketing Analytics

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What is Pinterest Ads?

Pinterest Ads is a powerful advertising platform that allows large enterprises to reach their target audience through visually engaging content. By leveraging Pinterest Ads, companies can drive traffic, increase brand awareness, and boost conversions. With its highly targeted ad placements, Pinterest Ads enables organizations to connect with consumers at different stages in their purchasing journey, resulting in better ROI and overall marketing performance.

What is Power BI?

Power BI is a leading business intelligence and data visualization tool by Microsoft. It helps large enterprises to analyze, visualize, and share insights from their data, enabling them to make informed decisions and improve business performance. Power BI offers robust integration capabilities, supporting a wide range of data sources and formats. Its customizable dashboards and interactive visualizations make it easy for decision-makers to spot trends and identify opportunities, driving better outcomes for the organization.

Connecting Pinterest Ads to Power BI

Connecting Pinterest Ads to Power BI can be achieved through a series of steps:

  • First, gather relevant data from your Pinterest Ads account, such as campaign performance, ad group performance, or ad performance metrics.
  • Export the data in a format suitable for Power BI, such as CSV, Excel, or JSON.
  • Import the data into Power BI using the appropriate data connector, such as the CSV, Excel, or JSON connector.
  • Once the data is imported, use Power BI's data modeling tools to clean, transform, and normalize the data as needed.
  • Create customized dashboards and visualizations in Power BI to analyze and display your Pinterest Ads data.
  • Regularly update the data in Power BI to ensure your visualizations and insights remain current.
  • Alternatively, consider using a specialized data connector for Power BI Pinterest Ads integration, such as Improvado. This solution simplifies the process of connecting Pinterest Ads to Power BI by handling data extraction, transformation, and load (ETL) automatically, providing you with a seamless and efficient experience.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Pinterest Ads to Power BI with Improvado

Improvado is the best solution for connecting Pinterest Ads to Power BI, as it eliminates the need for manual data extraction and transformation. Using Improvado's platform, you can easily extract data from Pinterest Ads to Power BI, with a wide range of metrics and dimensions available for analysis. This data is automatically transformed and normalized, ensuring seamless integration with Power BI. With Improvado's scalable and customizable solution, your organization can enjoy a centralized view of your marketing and sales data, resulting in more efficient decision-making and improved performance.

Summary of connection Pinterest Ads to Power BI

In summary, connecting Pinterest Ads and Power BI provides enterprises with valuable insights and visualizations, leading to better marketing performance and decision-making. Improvado offers a scalable, customizable, and efficient solution for this integration, allowing for seamless data extraction, transformation, and load. With Improvado's high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data view, your organization can benefit greatly from this powerful integration. To learn more about Improvado's solution and how it can benefit your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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