Connect StackAdapt to Power BI for Insightful Visualizations

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What is StackAdapt?

StackAdapt is a leading programmatic advertising platform that enables enterprise companies to efficiently reach their target audiences across various channels. By utilizing machine learning algorithms and real-time bidding, StackAdapt helps marketers optimize their campaigns and achieve better results. Benefits of using StackAdapt include increased ROI, enhanced targeting capabilities, and streamlined campaign management.

What is Power BI?

Power BI is a robust business intelligence and data visualization tool designed for enterprise organizations. It allows users to easily analyze and visualize large volumes of data, enabling them to make informed decisions. Power BI offers various benefits such as real-time insights, customizable dashboards and reports, and seamless integration with a multitude of data sources. With Power BI, companies can improve collaboration, accelerate decision-making, and gain a competitive edge in their industry.

Connecting StackAdapt to Power BI

Connecting StackAdapt to Power BI can be achieved in several ways:

  • Power BI's built-in data connectors allow you to connect to a wide range of data sources, including StackAdapt. However, custom development may be required to fully integrate the two platforms.
  • To visualize StackAdapt data in Power BI, you can export campaign data from StackAdapt in CSV or Excel format and then import it into Power BI.
  • Third-party data connectors for Power BI can also be utilized to integrate StackAdapt and Power BI. These connectors may offer additional functionality compared to built-in options but may require separate licensing and ongoing maintenance.
  • API integration can be another option to link StackAdapt to Power BI. This approach involves using the StackAdapt API to extract data and then load it into Power BI. This method requires custom development and in-depth knowledge of both platforms.
  • For a more streamlined and efficient solution, consider using Improvado to connect StackAdapt and Power BI. With Improvado, you can extract and load data from StackAdapt to Power BI without the need for custom development or complex integrations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting StackAdapt to Power BI with Improvado

Improvado is the ideal solution for connecting StackAdapt and Power BI, offering several advantages over other methods:

  • Improvado provides a seamless, no-code integration between StackAdapt and Power BI, simplifying the data extraction and transformation process.
  • With Improvado, you can automatically extract a wide range of metrics and dimensions from StackAdapt, eliminating the need for manual data exports.
  • Improvado's platform is built to handle large volumes of data, ensuring that even the most extensive marketing campaigns can be analyzed and visualized in Power BI.
  • Improvado's data pipeline is fully customizable, allowing you to tailor the data flow to meet your organization's unique needs and requirements.
  • Improvado offers exceptional customer support, ensuring that any issues or questions related to the StackAdapt and Power BI integration are addressed promptly and effectively.

Summary of connection StackAdapt to Power BI

In summary, connecting StackAdapt and Power BI is made simple and efficient with Improvado. By leveraging Improvado's scalable, customizable, and easy-to-use platform, organizations can centralize their marketing and sales data, process large volumes of data, and benefit from high-quality customer support. To learn more about how Improvado can help you integrate StackAdapt with Power BI, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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