Connect Localytics to Power BI to Make Data-Driven Decisions

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What is Localytics?

Localytics is a leading mobile engagement platform that helps enterprise companies analyze and understand user behavior, drive user acquisition, and increase user retention. By offering real-time analytics, personalized messaging, and powerful segmentation, Localytics enables businesses to create meaningful connections with their users and optimize their app experience. This results in increased customer engagement, higher conversion rates, and improved overall app performance.

What is Power BI?

Power BI is a suite of business analytics tools that enables organizations to visualize and analyze their data. Designed for large enterprises, Power BI allows decision-makers to create custom reports and dashboards to monitor key performance indicators (KPIs) and make data-driven decisions. With its robust data integration capabilities, Power BI helps businesses to combine data from multiple sources, transform it into actionable insights, and share it across the organization. This empowers teams to collaborate and make better decisions, driving growth and efficiency.

Connecting Localytics to Power BI

Connecting Localytics to Power BI can be achieved through the following steps:

  • Export data from Localytics: Start by exporting your Localytics data as a CSV, JSON, or XML file. You can do this by using the Localytics API or the built-in export functionality within the platform.
  • Import the data into Power BI: Next, launch Power BI and select "Get Data" from the Home tab. Choose the appropriate file format (CSV, JSON, or XML) and browse to the location of your exported Localytics data. Import the data into Power BI.
  • Transform and clean the data: After importing the data, use Power BI's Query Editor to transform and clean the data. This might include removing unnecessary columns, renaming fields, or converting data types.
  • Create relationships between tables: If you have imported data from multiple sources, create relationships between the tables to enable data analysis across the different sources.
  • Visualize the data: Once the data is properly formatted and relationships are established, create visualizations and reports to analyze your Localytics data. Power BI provides a wide range of visualization options, including bar charts, pie charts, and line graphs.
  • Share the reports and dashboards: Finally, share your reports and dashboards with your team members to enable collaboration and data-driven decision-making.
  • Use Improvado: As an alternative to the manual process described above, you can use Improvado to extract and load your Localytics data directly into Power BI. This automates the entire process, saving time and reducing the risk of errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Localytics to Power BI with Improvado

Improvado is the best solution for connecting Localytics to Power BI because it simplifies the entire process, enabling you to focus on data analysis and decision-making. With Improvado's data pipeline, you can automatically extract, transform, and load your Localytics data into Power BI without any manual intervention. The platform supports a wide range of metrics and dimensions, allowing you to customize your reports and dashboards to fit your unique business needs. Additionally, Improvado's platform is built to handle large volumes of data, ensuring that your data analysis remains fast and efficient even as your organization grows. Furthermore, Improvado's dedicated customer support team is always available to assist you with any issues or questions that you may have during the data integration process.

Summary of connection Localytics to Power BI

In summary, connecting Localytics to Power BI is a powerful way to visualize and analyze your marketing data. By using Improvado, you can automate the entire process, ensuring that your data is always up-to-date and ready for analysis. With its scalability, customization, high-quality customer support, ability to process large volumes of data, and ability to centralize marketing and sales data, Improvado is the ideal solution for any enterprise looking to connect Localytics and Power BI. To learn more about how Improvado can help you get the most out of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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