Connect The Trade Desk to Sisense to Streamline Marketing Analytics

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What is The Trade Desk?

The Trade Desk is a leading global advertising platform that empowers enterprise companies by allowing them to create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices. With its robust suite of tools and comprehensive targeting capabilities, The Trade Desk enables marketers to achieve their goals and reach their desired audiences more effectively. By utilizing The Trade Desk, large enterprises can gain better insights into their marketing performance, optimize budget allocation, and drive better ROI.

What is Sisense?

Sisense is an innovative business intelligence (BI) and data visualization platform, designed to help enterprise companies make data-driven decisions. Sisense simplifies complex data analysis, allowing users to create interactive dashboards and reports with ease. One of the key benefits of using Sisense is its ability to handle large volumes of data from multiple sources, providing a comprehensive and unified view of the data. With its powerful analytical tools and user-friendly interface, Sisense enables organizations to gain valuable insights, enhance decision-making, and ultimately improve their overall performance.

Connecting The Trade Desk to Sisense

Connecting The Trade Desk to Sisense can be achieved in several ways, each with its own advantages and challenges:

  • Manual data export and import: Export data from The Trade Desk as CSV or Excel files and then import it into Sisense. This method can be time-consuming and error-prone, especially when dealing with large volumes of data.
  • API integration: Develop custom scripts or use available tools to connect The Trade Desk's API to Sisense. This approach requires technical expertise and can be labor-intensive to set up and maintain.
  • Data integration tools: Utilize third-party data integration platforms to connect The Trade Desk to Sisense. These tools often require setup and maintenance, and may have limitations on the amount of data they can handle.
  • Using Improvado: This end-to-end data pipeline solution simplifies the process of connecting The Trade Desk to Sisense, providing an efficient and seamless way to extract and load data from one platform to another. Improvado is a reliable, secure, and scalable alternative to other methods of data connection.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting The Trade Desk to Sisense with Improvado

Improvado is the best solution for connecting The Trade Desk to Sisense, offering numerous benefits over other methods. With its comprehensive data extraction capabilities, Improvado can automatically pull metrics and dimensions from The Trade Desk, saving time and reducing the risk of errors. The platform's powerful transformation and normalization features ensure that data from The Trade Desk is compatible with Sisense, enabling businesses to create meaningful visualizations and analyses.

Improvado's customizable solution is designed to meet the specific requirements of enterprise organizations, allowing them to tailor the data pipeline to fit their unique needs. In addition, Improvado's exceptional customer support provides guidance and assistance throughout the entire process, from implementation to ongoing maintenance.

With its ability to process large volumes of data and centralize marketing and sales data, Improvado is the ideal choice for connecting The Trade Desk to Sisense.

Summary of connection The Trade Desk to Sisense

In summary, connecting The Trade Desk and Sisense is made simple and efficient using Improvado. This end-to-end data pipeline solution offers scalable, customizable, and reliable data integration, ensuring that enterprise organizations can make the most of their marketing data. With Improvado's high-quality customer support and ability to handle large volumes of data, businesses can confidently centralize their marketing and sales data for enhanced analysis and decision-making. To learn more about how Improvado can help your organization connect The Trade Desk to Sisense, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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