Connect The Trade Desk to Metabase for Unbiased Marketing Insights

Accelerate data connection between marketing platforms with Improvado.

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What is The Trade Desk?

The Trade Desk is a leading programmatic advertising platform that enables enterprise companies to efficiently manage and optimize their digital marketing campaigns across various channels, such as display, video, social, and mobile. By utilizing The Trade Desk, large enterprises can benefit from its powerful real-time bidding technology, advanced targeting capabilities, and robust analytics to maximize return on ad spend and drive business growth.

What is Metabase?

Metabase is an open-source business intelligence tool that simplifies the process of analyzing, visualizing, and sharing insights from data. Enterprise companies benefit from Metabase's user-friendly interface, customizable dashboards, and rich data visualization options to easily explore complex datasets and make data-driven decisions. With Metabase, businesses can quickly identify trends, monitor performance, and uncover valuable insights to drive growth and success.

Connecting The Trade Desk to Metabase

Connecting The Trade Desk to Metabase can be accomplished through the following steps:

  • Export data from The Trade Desk: Begin by exporting your desired data from The Trade Desk, such as campaign performance, audience segments, and spend metrics.
  • Prepare the data: Clean and transform the exported data to ensure it's compatible with Metabase, including proper formatting and normalization.
  • Import data to a database: Load the prepared data into a compatible database that can be accessed by Metabase, such as MySQL or PostgreSQL.
  • Configure Metabase: Set up a connection between Metabase and your database by providing the necessary credentials and connection information.
  • Create dashboards and visualizations: Once connected, use Metabase to create insightful visualizations and dashboards using The Trade Desk data.
  • Alternatively, use Improvado: Instead of manually connecting The Trade Desk to Metabase, leverage Improvado's powerful data extraction and load capabilities to simplify the process and save time.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Metabase with Improvado

Improvado is the ideal solution for connecting The Trade Desk to Metabase, as it eliminates the need for manual data extraction, transformation, and loading. By leveraging Improvado's advanced marketing analytics platform, businesses can automate the entire data pipeline, from extracting data from The Trade Desk to visualizing it in Metabase. Furthermore, Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from The Trade Desk, ensuring a seamless integration with Metabase. With its scalable, customizable, and secure data pipeline, Improvado empowers enterprise companies to make better data-driven decisions and drive growth.

Summary of connection The Trade Desk to Metabase

In summary, connecting The Trade Desk and Metabase can provide enhanced insights and data-driven decision-making capabilities for enterprise companies. By utilizing Improvado's powerful marketing analytics platform, businesses can streamline the process of connecting the two tools and centralize their marketing and sales data. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the perfect solution for connecting The Trade Desk to Metabase. To learn more about the benefits of using Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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