Data sources
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Recurly

Recurly Integration: Subscription Revenue Insights

Pull subscription data, billing metrics, and customer lifecycle from Recurly. Connect recurring revenue analytics to Snowflake or Power BI.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate Recurly subscription data extraction

Improvado's API integration extracts subscription metrics, billing events, customer data, and revenue information from Recurly automatically. Data flows to BigQuery, Snowflake, or your preferred BI tool on scheduled intervals without manual exports. Subscription businesses get real-time visibility into MRR, churn rates, and customer lifecycle metrics. Your finance and marketing teams work with consistent, up-to-date subscription data across all analytics platforms.

Recurly Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Recurly + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified subscription and marketing analytics

The Marketing Common Data Model standardizes Recurly subscription data with Google Ads, Facebook, and 500+ marketing platforms for complete customer journey analysis. Customer acquisition costs from paid campaigns align with subscription revenue and lifetime value metrics using consistent data formats. Marketing teams can calculate true ROI by connecting advertising spend to actual subscription revenue. Attribution analysis becomes accurate when billing data integrates seamlessly with campaign performance metrics.

Use Cases

What users ask their Recurly integration

Cross-channel
Calculate customer LTV and payback periods by marketing channel and campaign
8 hrs → 25 min
Budget optimization
Track subscription conversion rates from marketing qualified leads to paying customers
Daily manual → auto
Executive reporting
Analyze churn patterns by acquisition source to optimize marketing budget allocation
5 hrs → 30 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Recurly metrics does Improvado extract?
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Improvado extracts subscription data including MRR, churn rates, customer lifetime value, billing events, plan changes, and revenue metrics. Customer demographic and behavioral data is also included for segmentation analysis.
Can I connect Recurly data with marketing campaign performance?
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Yes, Improvado's MCDM standardizes Recurly subscription data with marketing platforms like Google Ads and Facebook. You can analyze customer acquisition costs alongside subscription revenue for true marketing ROI calculation.
How often does Recurly data refresh through Improvado?
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Recurly data typically refreshes daily, though some metrics can update more frequently depending on your plan. Billing events and subscription changes flow through the pipeline on your specified schedule.
Does the integration include historical Recurly subscription data?
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Yes, Improvado performs historical data loads including past subscription events, billing history, and customer records. This enables trend analysis and cohort studies for subscription business intelligence.
Can I segment Recurly customers by marketing attribution?
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Absolutely. When combined with marketing data, you can segment Recurly customers by acquisition channel, campaign, or attribution model. This enables analysis of subscription performance by marketing source.
What BI tools work with Recurly data from Improvado?
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Improvado loads Recurly data into Tableau, Power BI, Looker, and other BI platforms. Data also flows to data warehouses like BigQuery, Snowflake, and Redshift for custom analytics applications.