Connect The Trade Desk to Domo Without SQL

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What is The Trade Desk?

The Trade Desk is a leading global demand-side platform (DSP) that enables large enterprises to manage and optimize their digital advertising campaigns across various channels, such as display, video, social, and native. Companies benefit from using The Trade Desk due to its advanced targeting capabilities, real-time bidding, and transparent reporting, allowing them to reach their target audiences more effectively and efficiently.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform that helps enterprises make data-driven decisions by transforming raw data into actionable insights. With Domo, businesses can consolidate data from multiple sources, create interactive dashboards, and collaborate on data analysis. Enterprise companies benefit from using Domo as it enables them to improve decision-making, automate reporting, and track key performance indicators (KPIs) in real-time.

Connecting The Trade Desk to Domo

There are several ways to connect The Trade Desk to Domo:

  • Use The Trade Desk's built-in API to directly access and extract data from your advertising campaigns and import it into Domo for visualization and analysis.
  • Utilize a third-party data connector for Domo, such as the The Trade Desk Domo connector, which can help automate the process of extracting and loading data from The Trade Desk to Domo.
  • Develop custom scripts to extract data from The Trade Desk, transform it into a suitable format, and then import it into Domo using Domo's API.
  • For a more streamlined and efficient solution, consider using Improvado, an advanced marketing analytics platform that can automatically extract data from The Trade Desk and load it into Domo without the need for manual intervention or complex setup.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Domo with Improvado

Improvado is the best solution to connect The Trade Desk to Domo because it provides an end-to-end data pipeline, from data extraction and transformation to data normalization and visualization. With Improvado, you can easily access a wide range of metrics and dimensions from your The Trade Desk campaigns and incorporate them into your Domo visualizations. Furthermore, Improvado can handle large volumes of data, allowing you to scale your marketing analytics efforts as your business grows. Finally, Improvado's team of experts provides high-quality customer support to ensure that your data integration process runs smoothly and effectively.

Summary of connection The Trade Desk to Domo

In summary, connecting The Trade Desk and Domo through Improvado provides a robust and scalable solution for enterprises looking to centralize their marketing and sales data. Improvado automates the entire data pipeline process, offering customization options, high-quality customer support, and the ability to process large volumes of data. This ensures that your marketing and analytics teams can focus on deriving actionable insights from your data, rather than spending time on manual data extraction and transformation tasks. To learn more about how Improvado can help you connect The Trade Desk to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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