Connect Mailgun to Power BI to Eliminate Human Error

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What is Mailgun?

Mailgun is a powerful email service provider designed to help enterprise companies send, receive, and track emails easily and efficiently. With its robust APIs, Mailgun enables businesses to manage their email campaigns, automate email sending, and gain valuable insights into their email performance. By using Mailgun, large organizations can improve their email deliverability, streamline their marketing efforts, and enhance their overall customer communication.

What is Power BI?

Power BI is a leading business intelligence (BI) and data visualization tool designed for enterprise organizations. With its user-friendly interface and powerful analytics capabilities, Power BI enables businesses to transform raw data into actionable insights, helping them make informed decisions. Companies can create interactive dashboards, analyze data from various sources, and collaborate with team members using Power BI's intuitive features. By leveraging Power BI, businesses can drive better decision-making, optimize their operations, and gain a competitive edge in their industry.

Connecting Mailgun to Power BI

Connecting Mailgun to Power BI involves the following steps:

  • Exporting Mailgun data: Retrieve detailed email events, logs, and statistics data from your Mailgun account using either their API or webhooks.
  • Transforming and cleaning the data: Prepare your Mailgun data for Power BI by performing necessary data transformations, such as converting timestamps to a standard format, aggregating data, and removing duplicate entries.
  • Storing the data: Save the transformed Mailgun data in a cloud-based storage solution, such as Microsoft Azure Blob Storage or Amazon S3, for easy access and integration with Power BI.
  • Setting up a Power BI data connector: Create a custom data connector to fetch the transformed Mailgun data from your chosen storage location and import it into Power BI.
  • Creating a Mailgun dashboard in Power BI: Visualize your Mailgun data by designing interactive reports and dashboards in Power BI, using various chart types and filters to gain insights.
  • Automating the process: Schedule regular data updates to ensure your Mailgun Power BI dashboard stays current with the latest email campaign information.
  • Using Improvado for seamless data integration: Instead of manually connecting Mailgun to Power BI, utilize Improvado's data extraction and load capabilities to automate the entire process, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailgun to Power BI with Improvado

Improvado is the best solution for connecting Mailgun to Power BI due to its advanced marketing analytics platform, which covers the entire data pipeline from extraction to visualization. With Improvado, businesses can easily connect their Mailgun data to Power BI without needing to write any code, manage APIs, or set up custom data connectors.

Improvado's platform automatically extracts, transforms, and normalizes your Mailgun data, ensuring it's ready for analysis in Power BI. With a comprehensive data dictionary covering all available metrics and dimensions, you can be confident that all relevant Mailgun data is included in your Power BI dashboards.

Moreover, Improvado offers scalability, customization, and high-quality customer support to help enterprise companies handle large volumes of data and centralize their marketing and sales information. By using Improvado to connect Mailgun to Power BI, businesses can streamline their email campaign analysis, improve decision-making, and drive better marketing results.

Summary of connection Mailgun to Power BI

In conclusion, connecting Mailgun and Power BI is an effective way for enterprise companies to analyze and visualize their email campaign data. By using Improvado's advanced marketing analytics platform, businesses can easily and accurately connect Mailgun to Power BI, while benefiting from scalability, customization, high-quality customer support, and the ability to process large volumes of data. This seamless integration helps companies centralize their marketing and sales data, enabling more informed decision-making and ultimately driving better results. For more information on how Improvado can help you connect Mailgun to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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