Connect Google Search Ads 360 to GoodData for Real-Time Data Flow

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What is Google Search Ads 360?

Google Search Ads 360 is a powerful, enterprise-level search management platform designed to help large organizations manage, track, and optimize their search advertising campaigns. By leveraging advanced machine learning algorithms and comprehensive data insights, Google Search Ads 360 enables companies to improve ad performance, drive more conversions, and ultimately grow their bottom line. With robust reporting capabilities and seamless integration with other Google Marketing Platform tools, Google Search Ads 360 is the go-to solution for enterprises looking to maximize the ROI of their search marketing efforts.

What is GoodData?

GoodData is a leading business intelligence (BI) and analytics platform that empowers large enterprises to make data-driven decisions. With its easy-to-use, cloud-based interface, GoodData allows organizations to analyze, visualize, and share their data across teams and departments. This powerful BI tool enables businesses to uncover hidden insights, identify trends, and make informed decisions that drive growth and efficiency. By connecting GoodData to various data sources, enterprises can create custom dashboards and reports that provide actionable insights, ultimately improving their decision-making process.

Connecting Google Search Ads 360 to GoodData

Connecting Google Search Ads 360 to GoodData requires several steps. Here are some of the methods to achieve this connection:

  • Manually exporting data from Google Search Ads 360 and importing it into GoodData, which can be time-consuming and error-prone.
  • Using a third-party API connector, which may have limitations and require ongoing maintenance to keep up with API changes.
  • Developing a custom integration using Google Search Ads 360 APIs, which requires programming skills and continuous updates for API changes.
  • Utilizing an ETL (Extract, Transform, Load) tool to automate the process of extracting data from Google Search Ads 360, transforming it into a compatible format, and loading it into GoodData. However, this may require a steep learning curve and complex configuration.
  • Choosing Improvado, an advanced marketing analytics platform, to simplify the entire process and eliminate the need for manual data handling, custom coding, or third-party connectors. Improvado's data extraction and load capabilities make it the ideal choice for connecting Google Search Ads 360 to GoodData.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to GoodData with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to GoodData thanks to its comprehensive data pipeline. With Improvado, you can easily connect Google Search Ads 360 to GoodData without the need for manual data handling, custom coding, or third-party connectors. Improvado's platform automates the entire process, from data extraction and transformation to data normalization and visualization.

By leveraging Improvado's pre-built connectors, you can quickly and easily sync your Google Search Ads 360 data with GoodData, ensuring that your marketing and sales data is always up to date and accurate. In addition, Improvado provides a comprehensive data dictionary, allowing you to access and visualize a wide range of metrics and dimensions from Google Search Ads 360 directly within GoodData.

Improvado's platform is designed with scalability and customization in mind, making it an ideal choice for large enterprises with complex data needs. With its ability to process large volumes of data and centralize marketing and sales data from a variety of sources, Improvado is the go-to solution for connecting Google Search Ads 360 to GoodData.

Summary of connection Google Search Ads 360 to GoodData

In summary, connecting Google Search Ads 360 and GoodData is a crucial step for enterprises looking to leverage the power of their search marketing data and make data-driven decisions. By choosing Improvado as your marketing analytics platform, you can easily and efficiently connect Google Search Ads 360 to GoodData, ensuring that your data is always accurate, up to date, and ready for analysis.

Improvado offers numerous benefits, including scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data from a variety of sources. If you're ready to take your Google Search Ads 360 data analysis and visualization to the next level, book a call with one of Improvado's experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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