Connect Google Search Ads 360 to Looker for Insightful Visualizations

Seamlessly connect marketing data across all platforms with Improvado.

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What is Google Search Ads 360?

Google Search Ads 360 is a powerful advertising management platform designed for large enterprise companies. It helps businesses manage and optimize search campaigns across multiple engines and media channels, providing them with advanced reporting, bidding, and targeting capabilities. By leveraging Google Search Ads 360, organizations can gain valuable insights into their online marketing performance, streamline workflows, and make data-driven decisions to maximize ROI.

What is Looker?

Looker is a cutting-edge business intelligence (BI) and data visualization tool that allows enterprise companies to explore, analyze, and share real-time data insights. With its intuitive interface and robust features, Looker empowers businesses to make data-driven decisions, optimize performance, and uncover hidden opportunities. Companies can benefit from Looker's scalable architecture, customizable dashboards, and seamless integration with a wide variety of data sources, making it an ideal choice for organizations looking to harness the full power of their data.

Connecting Google Search Ads 360 to Looker

Connecting Google Search Ads 360 to Looker can be achieved in several ways:

  • Using Google BigQuery as an intermediary data warehouse: Import data from Google Search Ads 360 to BigQuery, then connect Looker to BigQuery to visualize and analyze the data.
  • Utilizing a third-party data connector for Looker Google Search Ads 360: These connectors are designed to simplify the process of integrating the two platforms, automating data import and sync.
  • Developing a custom solution using Google Search Ads 360 API to extract data, and then load it into Looker directly or through an intermediary data warehouse.
  • Choosing Improvado as a comprehensive data integration solution, offering a seamless way to connect Google Search Ads 360 to Looker, handling both data extraction and load processes efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Looker with Improvado

Improvado is the best solution to connect Google Search Ads 360 to Looker for several reasons:

  • Automated data extraction: Improvado streamlines the process of extracting data from Google Search Ads 360, saving time and effort.
  • Data transformation and normalization: Improvado's platform automatically transforms and normalizes the data, ensuring it's ready for analysis and visualization in Looker.
  • Pre-built metrics and dimensions: Access to an extensive data dictionary of metrics and dimensions that can be automatically extracted from Google Search Ads 360, simplifying the data integration process.
  • Customization: Improvado offers custom solutions tailored to your organization's unique needs, ensuring seamless data integration with Looker.
  • High-quality customer support: With dedicated support teams, Improvado ensures any issues are addressed promptly and effectively.

Summary of connection Google Search Ads 360 to Looker

In summary, connecting Google Search Ads 360 and Looker enables enterprise companies to harness the full potential of their marketing data, driving data-driven decision-making and optimizing performance. Improvado's comprehensive data integration solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data quickly and efficiently. By centralizing marketing and sales data with Improvado, organizations can unlock valuable insights and make smarter business decisions. To learn more about how Improvado can help you connect Google Search Ads 360 to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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