Connect Google Search Ads 360 to Metabase with Zero API Maintenance

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search management platform that enables large enterprises to efficiently manage their online advertising campaigns. It offers advanced tools for managing bids, targeting, and optimization, enabling businesses to gain greater control over their ad spend and achieve better ROI. By using Google Search Ads 360, enterprises can streamline their marketing efforts, gain insights into their campaigns' performance, and make data-driven decisions to improve their overall marketing strategy.

What is Metabase?

Metabase is an open-source business intelligence and data visualization tool that allows enterprises to analyze, visualize, and share their data. With its user-friendly interface and powerful features, Metabase enables companies to gain valuable insights from their data without requiring extensive technical knowledge. By using Metabase, large enterprises can make better-informed decisions, optimize their operations, and drive growth. Moreover, Metabase offers a flexible and customizable platform that can be tailored to the specific needs of an organization, making it a valuable asset for any data-driven enterprise.

Connecting Google Search Ads 360 to Metabase

Connecting Google Search Ads 360 to Metabase involves several steps:

  • First, you'll need to export your Google Search Ads 360 data into a compatible format, such as CSV or JSON.
  • Next, you'll need to import the exported data into Metabase. This can be done by connecting Metabase to the appropriate data source, like a database or a file storage system.
  • Once the data is imported, you can then create custom dashboards and visualizations in Metabase to analyze your Google Search Ads 360 data.
  • For ongoing synchronization, you'll need to set up a process to regularly export, transform, and import data from Google Search Ads 360 to Metabase. This can be done using custom scripts or third-party tools.
  • Alternatively, you can use Improvado, a powerful marketing analytics platform, to streamline the entire process. Improvado offers an easy way to extract and load data from Google Search Ads 360 to Metabase without the need for manual intervention or complex coding.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Metabase with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to Metabase due to its ease of use, scalability, and data integration capabilities. By using Improvado, enterprises can automate the entire process of extracting, transforming, and loading data from Google Search Ads 360 to Metabase. This not only saves time but also ensures that your data is always up-to-date and accurate. Moreover, Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Google Search Ads 360, allowing for a more comprehensive analysis of your marketing campaigns. Additionally, Improvado offers excellent customer support, helping businesses quickly resolve any issues they might encounter while integrating their marketing data with Metabase.

Summary of connection Google Search Ads 360 to Metabase

In summary, connecting Google Search Ads 360 and Metabase using Improvado is a smart choice for large enterprises looking to gain valuable insights from their marketing data. The Improvado platform offers a scalable, customizable solution that can handle large volumes of data and centralize marketing and sales information. With its high-quality customer support, ability to process large volumes of data, and seamless integration capabilities, Improvado is the best choice for businesses looking to book a call and visualize their Google Search Ads 360 data in Metabase.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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