Connect Google Search Ads 360 to Mode to Get Analysis-Ready Data

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search management platform that helps large enterprises streamline and optimize their search marketing campaigns. By using this tool, companies can gain better control over their campaigns, track performance across multiple search engines, and make data-driven decisions to improve ROI. It allows businesses to manage multiple accounts, analyze data in real-time, and automate bidding strategies, making it an essential tool for enterprise-level marketing teams.

What is Mode?

Mode is a powerful Business Intelligence (BI) and data visualization platform that enables large enterprises to analyze and visualize their data quickly and efficiently. With its user-friendly interface, Mode makes it easy for decision-makers to explore data, create custom reports, and share insights with their teams. The platform offers robust integration capabilities, allowing businesses to connect to various data sources and create a centralized hub for all their data analysis needs. By using Mode, enterprise companies can make more informed decisions, identify trends and patterns, and drive data-informed strategies for growth.

Connecting Google Search Ads 360 to Mode

Connecting Google Search Ads 360 to Mode can be achieved in several ways. Here are some steps to follow:

  • Identify the data you want to extract from Google Search Ads 360 and import into Mode. This may include metrics such as clicks, impressions, conversions, and more.
  • Choose the right data connector for Mode Google Search Ads 360 integration. There are several third-party tools available, each with its own set of features and capabilities.
  • Authenticate both your Google Search Ads 360 and Mode accounts. This usually involves providing API keys or OAuth credentials to establish a secure connection between the two platforms.
  • Configure the data connector to extract the desired metrics, dimensions, and date ranges from Google Search Ads 360. This may involve mapping fields, creating custom calculations, or applying filters to the data.
  • Load the extracted data from Google Search Ads 360 to Mode, ensuring that it is properly structured and formatted for analysis.
  • Create custom dashboards, visualizations, and reports in Mode using the imported Google Search Ads 360 data.
  • Regularly sync your Google Search Ads 360 data with Mode to ensure that your analysis and reporting are always up to date.
  • For a more efficient and customizable solution, consider using Improvado as an alternative to other data connectors. Improvado offers a complete data pipeline, from data extraction and transformation to data visualization, making it the ideal choice for connecting Google Search Ads 360 to Mode.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Mode with Improvado

Choosing Improvado as your Google Search Ads 360 Mode connector offers several advantages over other data connectors. First, Improvado allows you to extract a wider range of metrics and dimensions from Google Search Ads 360, providing a more comprehensive view of your search marketing performance. Additionally, Improvado's platform is highly scalable and customizable, allowing businesses to tailor the solution to their specific needs and handle large volumes of data with ease.

Furthermore, Improvado provides top-notch customer support, ensuring that your data pipeline runs smoothly and any issues are resolved promptly. By choosing Improvado, businesses can centralize their marketing and sales data, enabling them to make better decisions and drive growth.

Summary of connection Google Search Ads 360 to Mode

In summary, connecting Google Search Ads 360 and Mode is an essential step for large enterprises looking to analyze and visualize their search marketing data. Improvado offers a powerful, scalable, and customizable solution, allowing businesses to extract, transform, and load data from Google Search Ads 360 to Mode with ease. With Improvado's high-quality customer support, ability to process large volumes of data, and capability to centralize marketing and sales data, businesses can unlock valuable insights and make data-driven decisions to drive growth. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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